🎛️ Hear the one about data & AI? You will in September...

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Plus, visibility is your most important marketing metric, how AI is winning digital shoppers and more.

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Jul 16, 2025

The words I heard repeatedly when I spoke to martech and data tool vendors this spring were, “data and AI, data and AI.” I took three things away from those discussions:

Data has been waiting for AI because AI can analyze faster and develop insights quicker than humans can. The combination of data and AI is re-shaping marketing and marketing operations. This area is changing fast and MarTech has a role in helping the community keep up.

So, on Sept. 17, 2025, data and AI will take center stage at the MarTech Conference:

Six live panel discussions. One day. Online and free to attend.

See the agenda and register for free, right here.

P.S.: We’re going to do it again in November. One day of panel discussions. More to come.

Mike Pastore
Editorial Director

Search marketing

Why visibility is now the most important marketing metric

Here's how AI determines which content gets seen — and why visibility now drives brand performance.

Digital advertising

GenAI taking over digital video buyers’ creatives

86% say they are or will soon use it. Small and mid-tier brands wanting better video for less money are among the biggest users.

Digital advertising

Google advertisers can now activate campaign changes via Gmail

Google Ads emails now include an 'Enable your recommendations' button that lets changes go live from Gmail – no platform login needed.

Marketing artificial intelligence (AI)

Six predictions about AI and marketing that may surprise you

AI isn't replacing marketers—it's transforming them. Discover what the future holds and why most orgs still aren't ready for it.

MarTech intelligence reports

Cookies are dead. Identity isn’t.

This marketer’s guide unpacks top identity resolution platforms side by side—so you can replace broken tracking with scalable, compliant solutions before your competitors do.

Email marketing

Bulk email restrictions from Google, Yahoo and Microsoft: What you need to know

We've updated our story on bulk email restrictions with Google's guidelines for email display names.

Ecommerce

How AI is winning digital shoppers through personalization

AI isn’t just improving digital retail — it’s helping brands win the battle for attention, engagement and loyalty.

Search Engine Land webinar

Is AI Getting Your Brand Wrong?

Discover how search AI is shaping your brand—and what marketing leaders can do to take back control.

Marketing management

Why Mel Robbins’ ‘Let Them’ theory is the mindset marketers need now

When others doubt, criticize or question you, let them. It's not about giving up — it's about staying focused on what matters.

What else we're reading

Good reads and conversations to help good marketers get better.

What skills are you building to stay relevant? Stop pretending AI automation is marketing Tools marketers use and tools they’re obsessed with Bad marketer? Or bad product? How do you know? Are you a sad Squidward marketer, or a happy SpongeBob? Marketers share automations they built that solved real-life problems

MarTech research

Surveys and research reports to make you a more-informed marketer

Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

Enterprise Digital Asset Management Platforms Generative AI for Content Creation B2B Data Enrichment and Hygiene Email Marketing Platforms Identity Resolution Platforms Marketing Work Management Platforms Marketing Automation Platforms Customer Data Platforms Call Analytics and Conversational Intelligence

What they're saying

“When shoppers consistently find relevant products and seamless purchase flows, they return more often and form lasting emotional connections with brands.” – John Premkumar in How AI is winning digital shoppers through personalization. “Traditional top-of-funnel strategies rooted in SEO are losing ground. Today, everything from product research to brand perception is shaped by how — or whether — your content appears in AI-generated experiences.” – Dave Minifie in Why visibility is now the most important marketing metric.

From Search Engine Land

Google Shopping ad clicks surge 18% in Q2 as Amazon, Temu pull back Gmail tests Demand Gen ecommerce ads in promotions tab 7 ways to grow brand mentions, a key metric for AI Overviews visibility Google updates local ranking documentation How to make ecommerce product pages work in an AI-first world

Reach the MarTech community. Learn about advertising/sponsorship here.

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