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Heineken 0.0’s First Ads Prove You Can Have Fun Without Alcohol Publicis Milan brews up a zany campaign By David Gianatasio Who's up for a non-alcoholic barrel of fun? Publicis Milan rolls out the self-consciously silly humor with zippy spots introducing Heineken 0.0, the brand's first zero-alcohol beer, aimed mainly at markets in Europe plus Russia and Israel. A 60-second TV manifesto that dropped a few weeks ago introduces the tagline "Open to all." A cheeky...
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Get Caught Up on Game of Thrones With This Shrewd, Surprising Chatbot You know nothing. GoTBot can help By Angela Natividad With the newest season of Game of Thrones just around the corner, British agency Catch Digital released GoTBot, a delightful little fan-pandering chatbot that's loaded with series details and Easter eggs. GoTBot can be used for basic catchup, like remembering who a character is or figuring out whether someone is still alive. It's packed with...
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Burger King CMO Says Brands Must Respect Agencies as Partners, Not Dismiss Them as Vendors Axel Schwan wants to be each agency's favorite client By David Griner Praise from a client is one of the most rare and precious occurrences in the agency world. But a message of respect and support for all agencies, coming from one of the world's top marketers? That's a bit like finding a two-headed unicorn in your backyard. As he accepted the honor of Cannes Lions Creative...
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I Run an Ad Awards Show. They’re Imperfect, But Vital in Creativity’s War Against Mediocrity The CEO of D&AD responds to Publicis' awards ban By Tim Lindsay Publicis Groupe's withdrawal from all awards shows for the next 12 months raises some interesting issues about the shows themselves: Are we too big, too greedy, not properly reflective of the industry, inaccessible? Are we still for the creative community that creates the magic and the value in our business? Are we a force for...
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Boom Beach’s Biggest Baddie Breaks Into Song in This Fun, Unexpected Musical Number Villainy's a lonely path By Angela Natividad What if I told you the business of evil is ... lonely? That's the line that begins the musical number in "It's Lonely at the Top," a dark and delightful animated film for Supercell's Boom Beach. Created by agency Barton F. Graf, the video is a promotion for the Blackguard Base Builder, a Boom Beach...
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How the Lacoste Polo Shirt Modernized Tennis and Helped Shape Fashion The classic L.12.12 remains a basic part of the summer uniform By Robert Klara It was September 1926, and an unforgettable piece of history was about to be made at the U.S. Open. French team player Ren? Lacoste was the No. 1 player in the world, sure to command attention as he stepped onto the grass court of the West Side Tennis Club in Forest Hills, N.Y. But while...
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The Most Powerful Women in Sports: 35 Executives and Influencers Winning Over the Next Generation of Fans Our second-annual list of the MVPs of the sports marketing world By T.L. Stanley Adweek went far afield for our second annual list of Powerful Women in Sports, selecting leaders from the burgeoning world of esports, the ascendant women's soccer arena and a brand-new basketball league--plus the mar-tech and artificial-intelligence innovators serving the sports marketing ecosystem. Here, Adweek honors the 35 female executives and influencers who are winning over...
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