Wrapping up Super Bowl 54
| | | | | | | | | | Super Bowl | | | | February 02, 2020 | | By Jameson Fleming |
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| | | Reviewing a Great Night of Advertising | |
| | | | Hello readers! Whew. That was a Super Bowl for the ages with an incredible game, an electric halftime show and so many great ads we expanded our Top 5 list to a Top 10 list this year (see that list tomorrow morning). As tradition, our video Josh Rios produced a supercut of every ad in under two minutes. #BabyNut. A Snickers for the whole world. Dear Loretta. Mr. Clean ended up in two ads, but neither for his brand. Organic beer...for organic farms had terrible math...wait what? While the Super Bowl lacked that signature moment like Tide in 2018 and HBO/Bud Light in 2019, it was a still a solid night for brands. Here's a rundown of the biggest moments and trends: One of the most-talked about ads before the game was Planters killing off its iconic mascot Mr. Peanut, but the campaign went south after Kobe Bryant's death made the pregame spot insensitive. As a result, Planters pulled the pregame ad show Mr. Peanut's death. His funeral then ran a quarter earlier in the game, revealing the new iteration of Mr. Peanut: #BabyNut. Twitter went nuts for it—just as it did initially over Mr. Peanuts' death. There's #BabyNut merchandise and a livestream of #BabyNut. Read the story.The first spot of the night went to...F9. After rumors of movie studios largely sitting the game out, that was not the case tonight. Fast and the Furious, Black Widow, the new James Bond movie and the next Minions flick all found space in the game.Streamers have in the past several years used the Super Bowl to promote specific buzzy programming, but this year shaped up to be a little different. Amazon followed the same formula this year with a 60-second spot in the third quarter for its upcoming thriller Hunters, but other services like Hulu and Quibi instead used their spots during the game to promote their services overall. Hulu even enlisted New England Patriots quarterback Tom Brady to hype Hulu’s offerings while confirming that he is “not going anywhere.Democrat Michael Bloomberg and President Trump made history by taking out Super Bowl ads on Sunday. Each focused on policy, over giving a more biographical view of who they are as candidates. Watch Trump's ad about Alice Johnson, which debuted during the game. Nostalgia played a role during the game, as brands like Mountain Dew (The Shining), Walmart (many space and alien themed movies) and most notably Jeep (Groundhog Day) channeled classic movies to drive their spots. Why did so many brands lean so heavily on nostalgia? They tap into borrowed interest. Why try to tell a new story in 30 seconds when you can build off an old one?Brands debuted a number of new products: Cheetos Popcorn, pretzel Pop-Tarts, Coke Energy, Mountain Dew Zero Sugar and Bud Light Seltzer. Why tout something new instead of something establish? Jaideep Kibe, vp of the Coca-Cola brand, put it best, “There’s no better way than to show up on one of the biggest culture moments and stages in the country.”We reviewed every ad on Twitter tonight. First half reviews. Second half reviews.We'll have even more trend pieces, reaction and news in tomorrow's newsletter. Below, you'll find some of our top stories from the evening. | | | | | |
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