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Here Are the Most Indispensable Executives in Marketing, Media and Tech Snapchat's Imran Khan tops this year's Adweek 50 By Adweek Staff CMOs are hot! Marketing chiefs represent the single largest cohort in this year’s Adweek 50, our annual list of the most indispensable executives behind the CEO across the marketing, media and tech ...
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Why Some Big Brands Are Starting to Produce Their Own Podcasts Intercontinental Hotels, GE, Avion make hefty investments By Lauren Johnson Hidden in the basement of the InterContinental New York Barclay Hotel in midtown Manhattan is a deserted tunnel that once transported wealthy travelers to and from Grand Central Terminal during the height of the ...
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Ad of the Day: A Man's Hellish Life Finally Gets Tasty in Droga5's New Hamburger Ad A Rustlers burger ends '80 years of torment' By Tim Nudd There's no shortage of nostalgic advertising that pines for the good old days. But were they really good old days? Or were they, in fact, pretty shitty old days that lacked the comforts, conveniences and ...
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How to Make Sure Your Branded Content Isn't Really Just an Ad Engaging stories should tell what products stand for, not what they do By Kaaren Whitney-Vernon Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam.
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Infographic: Multicultural Millennials Take Brand Loyalty Seriously And 83% want companies to take a stand on issues By Carrie Cummings Multicultural millennials make up nearly half of the demographic. And new research from Buzz Marketing Group sheds light on media, tech and shopping trends coming from this segment. "When it comes to loyalty, ...
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Whisper Is Growing Its Audience and Ad Business, but Challenges Loom The anonymous app is speaking louder to marketers By Marty Swant While some anonymous social media apps are known for their bullying, Whisper wants to be known for being a safe, welcoming space as it seeks to bring advertisers on board.
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Netflix Found a Slightly Creepy but Clever Way to Reach Viewers Who Use Ad Blockers Will the stunt get other brands on board? By Lauren Johnson Netflix knows that you use an ad blocker, but it wants to serve ads to you regardless. To promote the third season of Black Mirror—a dark British fiction show that explores how technology often goes ...
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