If retail media network experts could write a letter to the North Pole, here’s what they’d ask for.
| If retail media network experts could write a letter to the North Pole, here's what they'd ask for. Additional coverage: Last year, Digiday published a “cynic’s guide” to esports in 2023. This year, the industry’s outlook is decidedly more optimistic. However, many esports companies remain unprofitable, and industry leaders are still trying to find a path forward that is sustainable in the long term. Marketers may find themselves dizzy from the many ups and downs the industry experienced this year. ICYMI: Influencer companies have been muscling into the talent management scene recently — and now they’re hoping to make use of artificial intelligence and connected TV features in an effort to entice talent managers and brands to broker more creator deals on their platforms. A good way to sum up 2024 might be this: It was a year in which marketers (and everyone else) had to get comfortable with expecting the unexpected. More in this Digiday+ Marketing Briefing. Other things to know about Join us for the Digday Media Buying Summit, taking place March 12-14 in Nashville, to connect with leaders from OMD, CBS International and more. Use the code SAVE2025 to save an extra $300, offer ends Dec. 31. From Digiday’s sister brand Glossy: After BCFM, many brands shift their focus back to acquisition. However, nurturing the new influx of holiday customers is one of the most valuable growth opportunities available to them. Sponsored by Cohora. There has been significant media inflation on TV, despite the channel’s declining viewership. Sponsored by Channel Factory. | | |
|
howdy! | Gaming & Esports | | The pragmatist's guide to esports in 2024 | | Last year, Digiday published a “cynic’s guide” to esports in 2023. This year, the industry’s outlook is decidedly more optimistic. However, many esports companies remain unprofitable, and industry leaders are still trying to find a path forward that is sustainable in the long term. | | |
howdy! howdy! howdy! howdy! |
