| FineArtViews - The AMP Newsletter |
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| Yippee-Ki-Yay by Jim Wodark Oil on Linen | 16 x 20 |
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FASO artists & creators have sold over $888,987 worth of art via ecommerce on their websites over the last 90 days.
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Hi There,
Your art website is crucial to your online presence and overall marketing strategy. It allows you to build credibility and relay a positive impression upon visitors and potential customers.
In the article below, Carolyn Edlund discusses a different perspective when it comes to artist websites. She's viewed thousands of these websites and provides insight into what works, what doesn't, and what to prioritize to enhance your visitors experience when they visit your website.
Don't forget to reply to this email and send us any questions you may have!
Enjoy, Clint Watson
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A lot of thoughtful planning goes into building an art website that provides the best possible presentation. But as you create your site, you do so subjectively. You cannot possibly experience it as a new visitor who is landing on your site for the very first time. That's why outside feedback can be valuable. What impression do visitors get? What confuses them? What more do they want?
As a website owner, you must accommodate visitors who are starting at ground zero. Make it easy for them to learn about you, see your art, and navigate your site. Art-focused website platforms like FASO are super useful because they know what visitors need and want and provide appropriate features and functionality.
In my work, I visit artist websites all the time. Over the past ten years, I've visited literally thousands of them. Each new visit gives me a first-time website experience with that artist. Sometimes my visit is amazing, and the artist makes quite an impression. Other visits leave me scratching my head, wishing the artist would get some objective feedback about the user experience.
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| We know that people care about one thing most, and that is themselves. For that reason, your art website must be customer centric. When the experience helps me understand and engage emotionally, it makes greater impact.
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Although websites can be complex, visitors must find them easy. There are a few things I personally want to see when I land on your Home page. A tagline or phrase in your site header that shares your inspiration or concept immediately clues me in and may connect with my own interests. Your art might be about the old west and the life of the American cowboy. You may be fascinated by ancient architecture, microcrystalline structure or Zen meditation. Let me know a bit of your story up front. It often draws me in to see more.
I also like art websites that are organized and easy to use. A Works or Portfolio link on the navigation bar with a drop-down list of collections is very helpful, but I'd take it one step further. You may use a few different mediums or offer different bodies of work. To me as the visitor, the charcoal drawings you did eight years ago and the paintings you made last month come in at the same volume.
What I really want to know is what you are currently doing and the direction in which you are going as an artist. People love to see what's new. If your dropdown menu has collections titled Recent Work or New Release or another intriguing title, you steer me directly to experience what you love making, right now.
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| Potential customers need plenty of information, and providing it leads them to consider owning your work. It also creates trust and a comfort level with making a purchase.
If you check out any of the big shopping sites, you'll see product photos from different angles, with specifications, prices, shipping costs, return policies and more. Lots and lots of information that answers any question the shopper may have.
They do this because they are all about selling. If you are all about selling your art, you will want to provide information as well. |
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I personally love to see FAQ or How to Buy pages on a website, because I know the artist is serious about sales. It makes you seem like an experienced seller, and that gives me confidence that I will receive my purchase on time and as promised.
The next time I visit your art website, I'll look for those elements that invite me to see your art, understand the buying process, and make me want to become a collector. That will help me experience the best possible presentation that reflects your thoughtful planning.
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| Carolyn Edlund Founder of Artsy Shark
PS - This is Clint again. I hope you enjoyed Carolyn's article about experiencing your art website. If you're looking for new ways that you can market and sell your art, click here to sign up for your free FASO trial today. Try us free for 30 days and find out for yourself why 15,000 artists have entrusted FASO with their website.
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