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Here's How The CW Is Forging Its Own Digital Path, Without Hulu Exclusive, in-season streaming rights are key By Jason Lynch This week, as The CW begins to debut its season premieres, viewers used to streaming those shows on Hulu will be in for a surprise. The network's five-year deal with the streaming service has lapsed, which means ... Read more » |
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Brandshare Content From 4INFO | |
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Here's How 'Younger' Star Sutton Foster Likes to Chill Out It all comes down to puppies and kittens By Emma Bazilian Specs Age 41 Claim to fame TV Land's Younger (Season 3 premieres Sept. 28); Netflix's Gilmore Girls reboot; Tony Award winner. Base New York Instagram @suttonlenore Read more » |
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This Brand Put 16 Cameras in a Family's Home for 2 Weeks and Made Ads From the Footage Small moments are everything in CHI's work for TalkTalk By Tim Nudd How do you shoot real, authentic, unscripted footage of a family for your advertising campaign? Set up a bunch of cameras around their house, and then go away for a long time—so the family can (mostly) forget ... Read more » |
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How These 3 Squarespace Sites Are Giving Back to Customers and Communities >From dog adoptions to finding a job By Sami Main Squarespace, a website-building hub, has partnered with Google to build something beautiful. A new ad campaign focuses on three companies or clients that use Squarespace's services and shows just what a website, ... Read more » |
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Live Viewership May Be Down, but TV Content Is Still the Main Thing People Are Streaming Report says millennials watch it more than originals By Sami Main Hulu and Netflix have become the cereal aisle of streaming services. There are thousands of options for thousands of different tastes. And with the influx of original content available, advertisers are worried how ... Read more » |
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Google Says It's Continuing to Close the Gap Between YouTube and TV Two-thirds of viewers pick up their phones during commercials By Marty Swant In its continued battle to prove it can compete—and beat—with the broadcasting behemoths, YouTube says adults are five times as likely to watch video online than they are through linear. Read more » |
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Why Some Broadcast Shows Are Getting Smaller, Cable-Sized Season Orders This Is Us, The Good Place and 24: Legacy won’t make 22 episodes By Jason Lynch It was no surprise that NBC gave This Is Us a full-season pickup on Tuesday—after all, the series had the highest-rated 18-49 debut of any new series last week: a 2.8 rating, which soared to a 4.2 in ... Read more » |
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