The publication recently amassed 20 million followers across its 12 TikTok accounts.
| With over 20 million followers spread across 12 TikTok accounts, the Daily Mail is on a mission to elevate that number even further by seizing the prime opportunity presented by the U.S. presidential election. Additional coverage: This week’s Digiday+ Future of TV Briefing features a conversation with MSNBC president Rashida Jones about how the TV news network’s digital strategy has evolved this year and how that figures into its Election Day coverage plans. With search traffic down 25% last month, U.K. publisher Reach plc saw Google’s other referral source more than make up the difference, Reach’s Martin Little said at the Digiday Publishing Summit Europe. You wouldn’t think that old-school marketing tactics on coffee cups and pizza boxes would appeal to social media natives like Gen Zers — yet that’s what a new ad marketplace for on-product campaigns is all about. Since its debut almost a decade ago, Prime Day has become a bellwether for the retail industry ahead of the holiday season. Yet, despite strong Prime Day numbers, many factors indicate that consumers may not have the same appetite for spending as the holidays approach. There's still time to take our survey on DSPs. Other things to know about Showcase your team's achievements in media with the Digiday Media Buying and Planning Awards. This year's categories include Media Plan of the Year, Best Influencer Partnership and more. Enter now — last chance to save is December 13. Marketers are focusing on building meaningful connections with audiences by anticipating consumer trends and understanding what’s on their minds. Sponsored by Experian. Current brand suitability practices often block inventory that isn’t truly risky due to outdated keyword block lists, oversimplified contextual analysis and more, resulting in a false sense of security. Sponsored by The Washington Post. | | |
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