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Happy Friday. Here are the results of this week's SN poll.
According to Amazon's annual report, the online retailer’s center-aisle assortment consists of a whopping 3 million items — a figure which Amazon CEO Andy Jassy says towers over the “typical supermarket’s” 30,000-item selection in the same area.
We asked:
So how are grocers supposed to compete with Amazon's center store numbers?
And you answered:
Personalization (51%)
Loyalty (30%)
You can't compete with Amazon (16%)
Other (3%)
You also said:
Danielle Schumacher, Creative Director, JBS Imports
Offer a multitude of convenient e-commerce options, especially including Instacart and other third-party delivery services. Tighten up your omnichannel marketing experience beyond mere personalization, with real-time customer service across social media platforms and websites. Ensure your online listings are fully optimized with up-to-date keywords, high-quality images, and marketing information. Offer your own e-commerce app with discounted delivery services provided to loyalty customers and members. Ensure your delivery services reach all zip codes.
Katie Lee, Account Executive, Le grand marketing
I feel like convenience is a huge factor because supermarkets most of the time are right there in town, and even though Amazon has a lot to choose from some of those smaller towns or rural areas are going to heavily rely on the markets that are within a mile or two instead of waiting for something they ordered online. I can see for more in the city or suburbia type areas Amazon being able to compete, but rural will be harder. I also feel personalization and loyalty will still play a role.
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Have another thought? Weigh in on our LinkedIn poll here, or email the SN staff at contactus@supermarketnews.com . Have a great weekend! WHAT DO YOU THINK? |
