Adidas Originals takes 'satisfying content' to extremes
| | | | | AdFreak | | October 16, 2020 | By David Griner |
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| Adidas Blends Surreal, Satisfying Art and ASMR in a 12-Hour Video Starring Its New Shoe | |
| | Everyone seems to love "satisfying content," a genre that includes just about anything that's equal parts inexplicable and aesthetically pleasant. Whether it's someone cutting kinetic sand or just a machine craft being assembled with flawless perfection, this kind of footage is both mobile-friendly and quarantine-approved, since it helps pass the time and ease the spirit. Adidas Originals and agency Johannes Leonardo have taken the satisfying content vibe to a perhaps more-than-satisfying extreme, creating a 12-hour YouTube video that compiles an impressive array of clips that the marketing team hopes will appeal to today's young consumers. Check it out for yourself and see how many hours you can make it through! Hoping you find a slightly more productive way to spend your weekend, David Griner Creative and Innovation Editor, Adweek David.Griner@Adweek.com Dive deeper with an Adweek Pro Subscription, your key to the inside scoop on the marketing and advertising trends and reporting that guide the world's top brands. | | | |
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