Here’s what ad and media execs really mean when commenting on a whirlwind Q2 Another earnings window, another round of contrasting outlooks on what is an undeniably tumultuous period for advertising and media. Additional coverage: - This week’s Future of TV Briefing looks at how platforms are pulling creators toward longer videos while brands push for shorter fare.
- iHeartMedia, Spotify and Acast reported revenue growth between 12% and 31% year over year in their podcast businesses during the second quarter of 2023.
- As the NFL season approaches, brands are stepping up their marketing efforts in anticipation of kickoff on Sept. 7.
- By working with a variety of influencers, Polaroid wants to appeal to younger generations like Gen Z as well as older generations who may be nostalgic for a time when they used the camera.
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| | | | | Another earnings window, another round of contrasting outlooks on what is an undeniably tumultuous period for advertising and media. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at how platforms are pulling creators toward longer videos while brands push for shorter fare. | | |
| | | | | By utilizing deterministic data, analytics and closed-loop measurement within the advanced TV ecosystem, advertisers are achieving the scale of linear TV with the targeted messaging precision of digital. | | |
| Advertisement |  | | |
howdy! | | | | | iHeartMedia, Spotify and Acast reported revenue growth between 12% and 31% year over year in their podcast businesses during the second quarter of 2023. | | |
| | | | | To protect user data and privacy, marketers are looking to the strictest sectors for best practices and compliance examples. HIPAA regulations show teams how to work with sensitive data and ensure partners are up to par. | | |
howdy! | | | | | Brands like Verizon and Pepsi are offering a fresh round of giveaways to engage with NFL fans and attract potential customers among them. With its partnership with the NFL, Verizon intends to put its focus on its customers, and it is leveraging digital advertising on Instagram and Fantasy Football sites, as well as original Instagram content, to attract followers and NFL fans to sign up for its MyPlan service, which includes NFL Sunday Ticket for free. | | |
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| | | | | The more complex an agency’s tech stack becomes, the more friction teams experience when streamlining workflows and deploying campaigns. | | |
howdy! | | | | | By working with a variety of influencers, the brand is seeking to appeal to younger generations like Gen Z as well as older generations who may be nostalgic for a time when they used Polaroids. | | |
howdy! | | | | | By working with a variety of influencers, the brand is seeking to appeal to younger generations like Gen Z as well as older generations who may be nostalgic for a time when they used Polaroids. | | |
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