| | | | | Here’s What Broadcast TV Presidents Have Learned So Far This Season Ratings are down, but the success of This Is Us gives them hope By Jason Lynch It's been another challenging season for the broadcast networks. Between the presidential election and the continued shift in viewing habits, all of them except NBC are down this season in the all-important adults 18-49 demo (NBC, which is No. 1 in the demo this season, is even with last season.) But a few standout new...
Read more » | | | | | | | | | | | Infographic: How Gens X, Y and Z Consume Video Content Viewing habits on YouTube and other platforms By Emma Bazilian Whether you're looking to introduce your brand to a Gen X music buff, Gen Y shopping fiend or Gen Z gamer, there's no doubt that YouTube can be a valuable investment. But for maximum impact, it's also important to understand just how your target age group interacts with the video-sharing platform. To help decode the...
Read more » | | John Oliver Is Educating Trump on Major Issues With D.C. Ad Buy During Morning Cable News Shows First spot, about the nuclear triad, aired Monday morning By Jason Lynch Several people have figured out that the best way to get a message to President Trump is to do so via a TV program he is likely to watch, but no one has gone to the lengths that John Oliver has to get a television-based message to the president. On Sunday's Last Week Tonight with...
Read more » | | The Washington Post Will Now Cover Breaking News for Snapchat’s Discover Channel The newspaper continues to gain momentum By Christopher Heine Twitter has, for years now, owned the breaking news space when it comes to digital platforms. Meanwhile, Snapchat, with its 160 million daily users, has been more known for personal messaging and buzzy content from sources ranging from Daily Mail and BuzzFeed to CNN and National Geographic. Today, Snapchat is getting more newsy, inking a...
Read more » | | | | | How CBS’s Racy Campaign Got Bull Off to a Big Start and Huge Ratings Network’s double entendre slogan titillated viewers By Jason Lynch In New York and Los Angeles, it was impossible to escape the billboards for that high-profile new entertainment project featuring an attractive, successful entrepreneur and the suggestive slogan, "He'll get you off." No, it wasn't the campaign for this weekend's Fifty Shades Darker, but a far less likely program: Bull, CBS's freshman procedural drama starring...
Read more » | | After Turning Fargo Into a Brilliant Series, Noah Hawley Aims to Do the Same With the X-Men Universe The showrunner talks juggling Legion and Fargo’s third season By Jason Lynch Three years ago, Noah Hawley did the impossible: he made a TV adaptation of Fargo that held its own with the classic 1996 Coen Brothers film that inspired it. He then topped himself a year later, turning Fargo's second season into the best TV show of 2015. Now the creator is ready for his biggest...
Read more » | | To Revive Viacom, Its New CEO Is Shifting Resources to 6 ‘Flagship’ Networks Bob Bakish will also rebrand Spike By Jason Lynch Almost two months into his tenure as Viacom's new permanent president and CEO, Bob Bakish has unveiled his plan to turn around the struggling company: by shifting resources to six "flagship" networks with global revenue potential. Going forward, Viacom's highest priorities will be on what Bakish called its "flagship six": BET, Comedy Central, MTV, Nickelodeon,...
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