Checking In: How Are You Using AI in Your Day-to-Day Job? It's been about a year and a half since ChatGPT launched, making AI more accessible to the masses. Here, event professionals share how they're using—or not using—the technology in their day-to-day roles.
Share Your Thoughts on Event Marketing Metrics and Win Big! Maximizing the potential of event marketing starts with tracking the right metrics. From conversion rates and revenue generated to attendee feedback and social media engagement, we're on a mission to discover the metrics that drive success. Take the survey.
INDUSTRY NEWS ANAHEIM, CALIF.: VidCon—where top digital creators, platform innovators, and their fans converge in one place—revealed key executives and creator economy leaders from major social and digital media platforms who will attend this year’s event. In addition to title sponsor YouTube, the flagship event in Anaheim will see speakers and activations from the White House Office of Digital Strategy, the upcoming Disney+ movie Descendants: The Rise of Red, the NFL, Paramount, Meta, Visa, Night Management, Spotify, Betches Media, Theorist Inc., Roblox, TikTok, MGA Entertainment, State Farm, and more. The event takes place June 26-29 at the Anaheim Convention Center. BOSTON: Cooking Live is back in Boston for a night of culinary magic on May 20. Hosted by Iron Chef Ming Tsai at the recently renovated Kimpton Marlowe Hotel, this year’s event boasts an extra-special celebrity guest, chef, restaurateur, and Emmy-winning TV host: Guy Fieri. Culinary legends and renowned chefs will demo their best dishes, discuss their favorite wine pairings, and craft signature cocktails for a multicourse, live dining experience like no other. CHICAGO: BCD Meetings & Events introduced its newest technology innovation, Assist, a proprietary generative AI tool designed to transform the way its teams work. The tool encompasses the first phase of its launch of a robust suite of technology advances being released in the coming months that will create efficiencies in how the company supports clients. Assist has been developed to enhance productivity, streamline processes, and provide valuable assistance in day-to-day tasks. At the same time, it prioritizes responsible AI and the security and privacy of data and intellectual property. LAS VEGAS: The Venetian Resort Las Vegas has unveiled the largest and most expensive hotel renovation in history as it celebrates its 25th anniversary this month. As the property continues to elevate and evolve, this milestone comes on the heels of a momentous $1.5 billion reinvestment project, which will touch nearly every aspect of the resort. Available for stays beginning in September, all 4,000 suites in The Venetian towers, including signature suites, will be completely updated. Other projects debuting this year include The Palazzo High Limit Lounge, the fully redesigned sports book complete with a multiyear naming rights partnership with Yahoo, and a brand-new poker room that will debut this summer. NEW YORK: Fanatics Events' recently launched Fanatics Fest NYC will bring together fans across all sports to celebrate their passions under one roof, and Komo technologies will be used to amplify each stage of the experience. Komo Technologies (Komo) is a customer engagement platform that helps brands and properties connect with their customers through gamified experiences and interactions. Komo will work with Fanatics Events to unlock new levels of fan engagement at each stage of the fan journey through interactive and immersive experiences at several of their events over the next year, starting with Fanatics Fest NYC, taking place Aug. 16-18.
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