GLOBAL: Global events agency emc3 has appointed Natalie Walker as strategy director. The agency has been focused on growing its strategic experience design offering, with a comprehensive suite of workshops covering everything from team alignment to goal-setting, and in-depth research and analysis in several critical areas, such as audience behavior, AI, and emerging technology and sustainable event delivery. Walker initially joined emc3 as a freelancer, then joined the company as an employee in 2021 as their senior content strategist.
LAS VEGAS: The highly anticipated Fontainebleau Las Vegas announced this week that it is officially opening in December 2023. This is the first time the exact month has been shared publicly. The sister property to the iconic Fontainebleau Miami Beach, Fontainebleau Las Vegas is the brand’s first expansion into Las Vegas and the West Coast. The property will offer 3,644 rooms and suites, gaming space, a world-class collection of restaurants, retail, pool experiences, vibrant day and nightlife, health and wellness offerings, and meetings and convention space.
LOS ANGELES: Black-owned multimedia network REVOLT has announced that Anita Martin has joined the team as vice president of events and experiential. Martin will be responsible for leading the new events division at REVOLT, including launching REVOLT WORLD, an annual festival that brings together some of the most influential voices in hip-hop for a weekend of networking, performances, and thought-provoking discussions. She will also oversee the planning and execution of a portfolio of bespoke events aimed at inspiring the next generation of creatives and facilitating opportunities for them to connect and thrive.
NASHVILLE: Reese Witherspoon’s Hello Sunshine has announced the launch of Shine Away, a new experiential franchise for consumers. The marquee event, created in collaboration with AT&T, will bring the Hello Sunshine community together for a day of connection, entertainment, and joy. It'll take place June 17 at the JW Marriott Nashville. The event will feature curated programming, bespoke activations, and robust digital content. Hello Sunshine founder Reese Witherspoon and AT&T chief marketing and growth officer Kellyn Smith Kenny will open the event with an in-depth conversation that explores the power of connection.
NEW YORK: On Friday, May 12, ice cream brand Breyers is "making Mother’s Day guilt-free" with its CarbSmart Café, a one-day pop-up experience in New York City. Fans and their loved ones can stop by maman Bryant Park for a sweet Mother’s Day experience. On-site activities include sampling a selection of Breyers CarbSmart flavors, writing personalized Mother's Day cards, and a photo booth installation outfitted with a digital touchscreen to capture photos to send to loved ones. The pop-up will run from noon-4 p.m.