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Here’s Why NBC Changed Its Mind About Moving This Is Us to Thursdays Second thoughts about long hiatus for Thursday Night Football By Jason Lynch The centerpiece of NBC's fall schedule announcement and upfront event in May was its bold decision to move This Is Us, last season's freshman sensation and Adweek's show of the year, to Thursdays this fall, heralding the return of its vaunted Must-See TV lineup. Then, just two weeks later, the network abruptly reversed course and...
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CBS Adds Facebook Vet David Lawenda to Bolster Its Digital Ad Sales Longtime ad sales chief Jo Ann Ross also promoted By Jason Lynch CBS is getting serious about monetizing its digital platforms, enlisting Facebook alum David Lawenda to oversee its digital ad sales. Lawenda's arrival is part of a bigger reshuffling for CBS' ad sales team, with longtime ad sales chief Jo Ann Ross, who has been in the position since 2002, being promoted to president and chief...
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