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HGTV and Food Network's New Amazon TV Apps Let You Shop With Your Remote Couch-potato commerce By Christopher Heine Good news, Lazybones. If you have electronics and lawn care products to buy this weekend, you might not need to get off your living room sofa.
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A Study of TV-Related Tweets Finds Hate More Than Love Drives Viewership Canvs looked at thousands of episodes By Marty Swant Love triumphs over hate except on television.
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ESPN The Magazine Teamed With Gatorade for This Mysterious, Tech-Savvy 'Body Issue' Cover Shazam reveals code-covered star By Christopher Heine ESPN The Magazine has eight main covers this week for its annual Body Issue. They feature NFL player Vince Wilfork, soccer star Christen Press, MMA fighter Conor McGregor and three-time NBA champion Dwyane Wade, ...
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ABC Finishes Its Upfront Sales Strong and Early Thanks to Slate of Freshman Programs CPM increases in the 9%-10% range By Jason Lynch While ABC took its time during last year's upfront negotiations, which didn't officially wrap until August, the network worked with a bit more urgency this year.
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Turner Is the Latest Media Company to Secure Double-Digit CPM Gains in Its Upfront Volume up 2% to 3% By Jason Lynch All those broadcast and cable networks that predicted a strong upfront season have been proven correct so far. As networks and buyers try to wrap up their upfront business in advance of the July 4 holiday, Turner has ...
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NBCU’s New Branded Content Studio Launches Satirical Campaign With Sabra Videos will run on social pages and Vox Media properties By Jason Lynch NBCUniversal's new branded content studio, which the company launched in March to develop and produce content for clients that could also exist outside its own platforms, has landed its first major partnership, ...
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How Time Inc.'s New Video-Only Platform Hopes to Unearth the Next Big Digital Star Instant will use the clout of People and Entertainment Weekly By Tim Baysinger As the digital video ecosystem has exploded over the past five years, it's given rise to a new kind of celebrity: Those who are able to amass large swaths of fans without having to be on a traditional media platform.
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