| | Today we tackled the leadership and strategic capabilities marketers require. Hear from big brands, with video on demand sessions now including… |
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| | How to future-proof your B2B marketing strategy
Alicia Tillman, Global CMO of SAP, set out her vision for the future of B2B marketing. She addressed what she thinks will change and provided insight around the skills marketers will need to set marketing strategy in the 2020s. |
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| | How Grab became a market leader in Southeast Asia
CMO, Cheryl Goh offered insight into how marketers can improve their status within an organisation, enhance its impact on brand decision-making and strengthen brand equity and consumer trust during an economic downturn. |
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| | Time to market marketing: How to increase your influence
Featuring marketers and judges from this year’s Marketing Week Top 100 in partnership with Salesforce, this session discussed how marketers can better determine the narrative around marketing’s value and become a more influential partner in growth. |
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| | | Discover the driving recovery and returning to growth stream, happening tomorrow: |
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| | | Plus, one of our expert speakers gave us a taster of their session… |
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Carl Carter
Marketing Strategy & Effectiveness Director
IRI Worldwide |
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| Our final day includes case studies from some of the world’s most innovative brands, get your Digital Festival Pass today to hear their expertise. Plus, buying a pass gives you instant access to the content already on video on demand.
If you have any questions, please get in touch and a member of the team will contact you to assist. |
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