Hitchhiker’s guide to the end of the 3rd-party cookie as we know it Impact's Matt Moore provides a hitchhiker's guide to the end of the third-party cookie as we know it.
ClickZ Daily: March 19, 2020 |
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| Hello! Hope you are all well and keeping healthy? Today we have Impact’s Matt Moore exploring options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channel and ensure that they not only maintain but also thrive in this new world order, by perhaps capitalizing on the blows these Google moves bring to the ad industry. Also, a new report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. The report, which looked at attitudes toward uses of connected TV (CTV) and streaming TV services, found that a larger number of younger consumers (aged 25-34) felt this way about streaming ads – 69 percent – while 49 percent of all respondents did. Also ICYMI: Nativo, one of the most advanced tech platform for advertising, unveiled Native Stories, a new native mobile ad solution that brings the popular “stories” format to the open web for the first time at scale. Intrado, a global leader in technology-enabled services, has announced a long-term relationship with Adobe to integrate Intrado Digital Media products with Adobe Experience Cloud. AUDIENCEX is launching a $1 million Growth Fund, designed to help fund new digital strategies that marketers can deploy to reach their target audiences during a time when consumers will generally be confined to their homes. xiQ, a leading AI-powered ABM and Sales platform, launched Workbench, an AI-driven B2B marketing platform, for end-to-end content management and campaign execution. Lytics, the real-time Customer Data Platform (CDP), announced that Jascha Kaykas-Wolff will join the company in the newly created role of President. |
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Digital Advertising Matt Moore Impact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channel and ensure that they not only maintain but also thrive in this new world order, by perhaps capitalizing on the blows these Google moves bring to the ad industry. |
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Digital Advertising Barry Levine New report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. Read more |
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| Data & Analytics Jacqueline Dooley New Invoca survey looks at how companies are leveraging first-party data including how offline data sources factor into their overall data ecosystem. Read more |
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| Content Marketing Gabriella Stano Aversa AdColony's Gabriella Stano Aversa highlights a new level of danger in the user-generated content (UGC) world – hackers. Read more |
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| Digital Marketing Dan Gerstenfeld Interteam Content Services' Dan Gerstenfeld illustrates how marketing budgets, allocated to industry events, are now transferred to online marketing in the wake of the Coronavirus outbreak. Read more |
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| Digital Marketing Brian Stokes From boosting your social media presence to identifying your target market, we look at ways to get the most out of your digital marketing budget. Read more |
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Analyzing Customer Data As new regulations like GDPR and CCPA reduce the availability of third-party consumer data and as consumer demand for both privacy and personalization escalate, marketers must rely more than ever on their own first-party data. Download now |
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| Analyzing Customer Data SEOs have known for years that when a featured snippet was shown in a SERP that the URL falling immediately below the snippet earned more clicks than the snippet itself. Which was usually the same URL as the snippet, but when Google removed “spot zero” from the SERP it meant that there was no second URL for the snippet holder to recapture lost clicks. Download now |
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