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Aug. 26, 2024

Today's sponsor:

5 Predictions for the 2024 Holiday Shopping Season

Get ready for a short and competitive 2024 Christmas shopping season as mobile devices, the election, email, and social commerce take center stage.

What follows are five holiday-shopping predictions, input from AI, and a report card of my forecasts last year.

54% on Mobile

In 2023, slightly more than half of U.S. online purchases from November 1 and December 25 came from mobile devices, accounting for approximately $113.5 billion, according to Adobe. This year, mobile will represent 54% of holiday ecommerce sales.

Three factors drive the growth: age, marketplaces, and buy-now pay-later options.

First, there is the age factor. Gen Z shoppers (ages 18 to 25) are more likely to purchase from a mobile device, and some 15% of Gen Z consumers buy directly from social media sites, according to Emarketer. Social commerce is mobile-friendly, doubling the impact.

Second, Amazon and other massive marketplaces accounted for more than half of holiday sales last year. These marketplaces offer native mobile apps that make shopping from a smartphone effortless.

Third, BNPL is increasingly popular for Christmas purchases. It’s often associated with relatively large retailers and marketplaces, which may offer a better mobile shopping experience.

Read article >

A Message from UserWay

Digital Accessibility with the UserWay Widget

In 2024, digital accessibility is essential for online businesses. The UserWay Accessibility Widget is the preferred solution for more than 1 million global companies. It offers comprehensive features such as customized branding, easy ecommerce integration, and multiple languages. Simple to install; no coding required. Learn More >

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From the Archive: October 2021

Mental Conditioning Is Vital for Entrepreneurs

Lauren Johnson says high-performing entrepreneurs have similar characteristics as professional athletes. Both have mental traits that lead to inevitable success. She first observed those qualities when working for the New York Yankees... Read article > 

🔥 Today's Great Ecommerce Idea

Recover from Setbacks Quickly

"Analyze the cause, adjust strategies, focus on successful areas, and engage with customers to bounce back from product failures or slow sales." - Lauren Johnson, Advisor, Coach, Speaker, Lauren Johnson & Co

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