Another day, another weird marketing move by Kentucky Fried Chicken. Somehow it never gets old, though that's probably because every campaign is so new and so outright, utterly bizarre. Most recently, for a limited time in India, the QSR was serving its signature fried chicken in boxes that could be converted into flying drones. But KFC isn’t the only fast food restaurant pulling crazy stunts to win eyeballs. Here’s why weird works — in the attention economy, at least.  Read More...

There’s a lot of technology designed to make clothes shopping easier and more successful. Some stores are using smart mirrors to improve the fitting room experience, while Amazon built a dedicated device (the Look) to help users make fashion choices in their own closets — with product recommendations to complement the garments there, of course. But visuals aren’t everything: Here’s how one tech company, Boston-based True Fit, is using pure data to help customers find the perfect fit — and that includes both size and style.  Read More...

There appears to be a subscription option for everything online these days. From Microsoft Office to dog toys from BarkBox, there seems to be a company willing to sell consumers a subscription for every want and need. But not all subscriptions are created equally, and some come with more features than others to convert consumers from browsers to subscribers. Here are five things to think about when reaching subscribers — and ultimately making the sale.  Read More...