Home buyers begin to consider 'disaster discount'

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4 social media tips to stay out of legal trouble | When chaos reigns, leaders must learn to read the signs | AI amplifies need for visible content strategy

Created for newsletter@newslettercollector.com | Web Version

January 28, 2025

Top News

4 social media tips to stay out of legal trouble Make sure your posts abide by copyright and advertising law, are ethical and use the REALTOR® marks correctly. Full Story: REALTOR® Magazine (1/28)

	3-Step Buyer Presentation Strategy for a Signed Buyer Rep. Agreement Buyer Rep. Agreements are crucial, and we've got you covered. Our guide walks you through each step, making it easy to show your value, set expectations, and navigate agreements effortlessly. Get your free guide here. Download Now.

Best Practices in Sales & Marketing

When chaos reigns, leaders must learn to read the signs

(BrianAJackson/Getty Images)

In uncertain times, leaders must be able to adapt and learn to balance both chaos and order by recognizing patterns and opportunities in chaotic data, adopting a holistic perspective of their industry and creating a culture that encourages innovation, writes Vibhas Ratanjee, a senior practice expert and leadership development specialist at Gallup. "Foster an environment where team members feel comfortable discussing uncertainty and change, encouraging open dialogue about concerns and ideas," Ratanjee advises. Full Story: Forbes (tiered subscription model) (1/26)

AI amplifies need for visible content strategy AI's role in content creation has become central, but it also has amplified existing challenges, writes The Content Advisory's Robert Rose. While AI was expected to streamline content operations, it has instead contributed to a chaotic environment with a lack of visibility and strategic alignment. Rose suggests that AI can be more effective with precise inputs and collaboration, likening content operations to a supply chain that requires complete visibility. Full Story: Content Marketing Institute (1/27)

Brand safety worries sparked by Meta's policy shift Brands and ad agencies are increasingly concerned about brand safety following Meta's decision to loosen speech restrictions. Despite assurances from Meta executives about tools to manage ad placements around content, advertisers fear their advertisements might appear alongside offensive content. The shift has sparked a backlash, with Rokt's Doug Rozen, former CEO of Dentsu's U.S. media-buying unit saying, "Brand safety is under attack at a time when it's needed more than ever before." Full Story: The Wall Street Journal (1/25)

Real Estate Trends

Home buyers begin to consider 'disaster discount' The concept of a "disaster discount" is gaining traction in the U.S. housing market. Homes in disaster-prone areas, such as those vulnerable to floods and wildfires, are appreciating at a slower pace than those in zones considered safer. This trend suggests that buyers are starting to factor in potential risks and costs associated with natural disasters when considering property values. Full Story: The Wall Street Journal (1/26)

Listing review: $1.3M for California lake view A four-bedroom home in El Dorado Hills, Calif., has been listed at $1.325 million, offering lake views. The property features high wood-beam ceilings, a chef's kitchen and a sunroom. The original owners of the 1986 house are selling it with Andrea Duane of AD & Co. as the listing agent. Full Story: The Sacramento Bee (Calif.) (tiered subscription model) (1/27)

CBRE points to positive signs for CRE A CBRE survey highlights reasons for optimism in commercial real estate, with 70% of respondents expecting to acquire more assets than last year. "We are now roughly three years removed from the peak pricing seen in 2022, and property valuations have adjusted to align with the higher interest rate environment," said CBRE's Kevin Aussef. Full Story: Commercial Property Executive (1/24)

Technology & Innovations

Smart homes reshape residential construction Smart homes are transforming residential construction as homeowners demand enhanced security, convenience and energy efficiency. Builders must adapt by integrating smart technology into designs—requiring additional wiring and connectivity. Full Story: Vents Magazine (1/27)

Business Wellness

Guidance for managing political expression at work Employers are navigating the complexities of political expression at work, balancing productivity and legal compliance. While private-sector employers can regulate political speech, they must consider the First Amendment, NLRA protections and antidiscrimination laws, ensuring policies are clear, consistent and nondiscriminatory. Full Story: HR Daily Advisor (1/27)

Legislation & Regulation

Judge rejects pause on New Jersey affordable housing law A Mercer County Superior Court judge has denied a second request to halt New Jersey's affordable housing law requiring municipalities to contribute to the creation of more than 84,000 units by 2035. Municipalities must either accept or present alternate affordable housing figures by Friday. Full Story: The Real Deal (1/27)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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