Will Giving Brands A Voice Boost Conversation Commerce?

This month, Amazon made a big upgrade to its business text-to-speech program, Polly, by enabling brands to use it to design their own custom, synthetic voices. KFC in Canada has already taken them up on it, which means the digital colonel is already out there, cracking jokes and looking forward to taking customer orders. Will this little touch of customization be enough to give voice commerce a big push?  Read More...

Quick-service restaurants are collaborating with online platforms to enable delivery to their diners. According to the PYMNTS Order-to-Eat Tracker, DoorDash handled 35 percent of all meal deliveries in the U.S. last year. Here’s how QSRs are working with these platforms to allow diners to order their favorite foods with the help of digital tech.  Read More...

The Power Of Experiences And Subscriptions In Retail

Brick-and-mortar retailers are executing experiential marketing strategies, while eCommerce merchants are offering subscriptions for all sorts of products. Discover how Macy’s aims to use experiential stores as part of its comeback plan — and how The Tool Chest curates a selection of tools for home improvement projects with subscriptions.  Read More...