Buyers pounce on largest mortgage rate dip in a year | Guide for influencer marketing in small business | The benefits of creating content to market a brand
Created for newsletter@newslettercollector.com | Web Version
Unlock Your Peace of Mind Prioritize your personal safety in real estate through SABRE's Personal Safety Academy. Get hands-on experience with self-defense and pepper spray techniques and learn how to master safety in 10 seconds, verbal escape techniques, and more.
Influencer marketing can help a brand's social capital, but choosing the right influencer is what will make or break the campaign, according to Jason Miller, CEO of Strategic Advisor Board. Companies should figure out their marketing goal, whether that be increased sales, lead generation or brand awareness, and honestly communicate what they want to accomplish to the influencer for the best results. Full Story: Forbes (tiered subscription model) (11/7)
The benefits of creating content to market a brand Jeff Cayley, owner of Worldwide Cyclery, has been creating content to showcase his products for eight years and believes that it not only drives sales but creates positive feelings surrounding a brand or company. It can also serve as a revenue source, like for iBurn hot sauce shop owner James Beck, who began making content to promote his sauces but found he made more money from his viral videos than actual products. Full Story: Marketplace (11/8)
Median Manhattan apartment rents declined in Oct. Median apartment rents on new Manhattan leases dropped 3.6% in October from the previous month to reach $4,195, according to Miller Samuel and Douglas Elliman Real Estate. Rents have declined from the $4,400 seen in July and August, but they're still about 20% higher than they were before the pandemic, according to Jonathan Miller, president of Miller Samuel. Full Story: Bloomberg (11/8)
Joanna Gaines says a simple glass vase combined with leaves cut from outside offers a budget-friendly centerpiece idea that brings the outside to interiors. Full Story: Real Homes (11/8)
Technology & Innovations
Vesta expands to rentals with Fernish, Feather purchase Luxury furniture retailer Vesta has purchased furniture rental companies Fernish and Feather and the three will operate under the new Showroom banner that will be led by Vesta CEO Julian Buckner. Next steps include integrating the technology behind renting, selling and staging, expanding Fernish and Feather to more cities and adding commercial furniture rentals into the mix, says Buckner. Full Story: Modern Retail (tiered subscription model) (11/9)
30 Under 30: 2024 Could be Your Year Calling all young, ambitious real estate professionals! Fill out an application by Jan. 17 for your chance to be a part of the 2024 class of 30 Under 30.
Fair & Equitable Housing
Law changes in California open path to increased housing supply The California Home Act, effective since January 2022, allows homeowners to split their residential lots into two, enabling the construction of up to four living units, with a maximum of two units per lot. This development, along with recent legislative changes, offers homeowners and real estate investors new opportunities for constructing and selling accessory dwelling units potentially increasing housing availability and affordability. Full Story: Los Angeles Daily News (11/9)
Legislation & Regulation
Fed's Goolsbee urges caution about rate overshooting Federal Reserve Bank of Chicago President Austan Goolsbee said in an interview that the central bank will need to be wary of the impact of higher longer-term bond yields to ensure they do not have too much of a slowing effect on the economy in the next year. The Fed is moving away from its focus on how much to boost interest rates and paying more attention to how long to hold them near their current high. Goolsbee said he remains optimistic about the economy's current path. Full Story: The Wall Street Journal (11/9)
Sharing Navigate With NAR Powered by REALTOR® Magazine with your network keeps the quality of content high and these newsletters free.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio
