Home prices have surged 42% in the last 3 years

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Young adults living with parents are ready to purchase | Twitter Blue users can now tweet up to 4,000 characters | TikTok offering new Promote ad capabilities

Created for newsletter@newslettercollector.com | Web Version

February 10, 2023

Top News

Young adults living with parents are ready to purchase New data suggests that more people ages 25 to 34 have saved enough while staying with family to move out on their own. Full Story: REALTOR® Magazine (2/9)

Best Practices in Sales & Marketing

Twitter Blue users can now tweet up to 4,000 characters Twitter Blue subscribers can now tweet, quote tweet and reply up to 4,000 characters, including photos and videos, though only the first 280 characters will be visible on the timeline. Twitter Blue also expanded to Brazil, India and Indonesia, and plans to reduce ads for Blue subscribers by 50%. Full Story: TechCrunch (tiered subscription model) (2/8), Engadget (2/8)

TikTok offering new Promote ad capabilities TikTok expanded its Promote ad option by enabling location targeting and calls to action that link to the brand's TikTok profile page or inbox. Brands and their partners also can use tools to promote each other's videos and content to drive page views. Full Story: The Drum (free registration) (2/8), Social Media Today (2/8), TechCrunch (tiered subscription model) (2/8)

Real Estate Trends

Home prices have surged 42% in the last 3 years A slowdown is now underway, says NAR Chief Economist Lawrence Yun. But don't expect to see dramatic price drops. Full Story: REALTOR® Magazine (2/9)

Slight uptick in mortgage rates, but costs remain low Rates in the 6% range are helping to bring buyers back to the market in time for the spring selling season. Full Story: REALTOR® Magazine (2/9)

Some positive news for New York real estate Real estate professor Stijn Van Nieuwerburgh, who helped coin and popularize the term "urban doom loop," says doom isn't necessarily the fate that awaits New York City. "What happens to New York City from here on out depends on the actions we take and the policy decisions that are made," Van Nieuwerburgh says. Full Story: The New York Times (2/8)

Technology & Innovations

4 expert-approved approaches to digital transformation Digital transformation requires businesses to choose the proper path, say MIT Sloan experts, noting that family companies often delay such big changes. In a recent webinar, MIT Sloan senior lecturer John Davis and Stephanie Woerner, principal research scientist and director at the MIT Center for Information Systems Research, shared four common ways to approach digital reform and what kind of company might align with each one, from incremental transformation to the formation of a second organization. Full Story: Ideas Made to Matter (MIT Sloan School of Management) (2/8)

Business Wellness

#FeelGoodFriday: Colorado REALTOR® furnishes living spaces for the homeless Scott Matthias joins forces with a California-based Good Neighbor to expand her transitional housing program into a second state. Full Story: REALTOR® Magazine (2/8)

Fair & Equitable Housing

Multifamily housing seen as answer to affordability crisis Many communities across the nation are looking to address a dearth of affordable housing options by shifting zoning laws away from the traditional single-family home model. "We're talking duplexes, townhomes, small apartment buildings, what supporters call the missing middle—and these are buildings that had been banned for generations," said Jennifer Ludden in her report for National Public Radio. Full Story: WFAE-FM (Charlotte, N.C.) (2/9)

Legislation & Regulation

Yellen sees encouraging signs on economy Reuters (2/8)

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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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