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Best Practices in Sales & Marketing
3 ways to keep sellers happy when the market shifts Whirlwind housing demand is dropping quickly as buyers reevaluate whether to enter the market as mortgage rates soar. This flux can be jarring for sellers, who don't have the same command of the market that they did just a year ago. Here's how to help your clients pivot. Full Story: REALTOR® Magazine/The Lounge (6/14)
Empowering introverted agents to use their strengths Quieter people have as much potential for success in real estate as those who are more extroverted. Here's what brokers can do to better understand how introverts operate in the workplace and support their growth. Full Story: REALTOR® Magazine (6/17)
Real Estate Trends
Is virtual staging becoming the new norm? Though physical staging has long dominated the market, virtual staging is quickly becoming a go-to option. But whether it's the better option depends on several factors. Full Story: REALTOR® Magazine (6/8)
Fewer risky loans, higher home equity protecting market Despite signs the housing market is slowing down after a boom over the past few years, the market is healthy enough that America won't see another crash, Diana Olick writes. Stricter lending practices resulting from the 2007 downturn mean that today's borrowers have a higher average credit score, and rising house prices have increased home equity. Full Story: CNBC (6/20)
Interest rates, corporate investment spiking house prices The Las Vegas housing market is reflecting a wider national trend of pricing out first-time home buyers through high interest rates and leaving prospective Black homeowners behind. Corporate investors are also driving up median home prices by purchasing and holding onto homes individual buyers would likely have bought and sold in five to seven years. Full Story: Nevada Public Radio (6/16)
Technology & Innovations
HomeLight adds to home tech portfolio, raises $115M Real-estate home technology platform HomeLight has raised $115 million during its latest funding round. The company's recent acquisition of Accept.inc allows home buyers to submit all-cash offers for a given property. Full Story: Reuters (6/16)
Fair & Equitable Housing
Pathways for Black, Latinx homeownership Reforms that prevent exclusionary zoning and increase the amount of land available for affordable housing could help more Black and Latinx households buy their own homes, write Habitat for Humanity CEO Jonathan Reckford and National Fair Housing Alliance CEO Lisa Rice. The Neighborhood Homes Investment Act could also close the home-ownership gap by offering tax credits toward rehabilitating affordable homes in distressed neighborhoods. Full Story: CNN (6/19)
Legislation & Regulation
California program would help with down payments Proposed legislation in California would give first-time home buyers money for a down payment in exchange for partial ownership stakes. The California Dream for All program is geared toward helping those who have encountered racial and economic barriers to homeownership. Full Story: Los Angeles Daily News (6/16)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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