Homeowners' zeal for curb appeal may pay off handsomely | Is work rivalry making a comeback? | Why more brands are adding Pinterest to the marketing mix
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Is work rivalry making a comeback? Some employers are embracing internal competition as a way to motivate workers to counteract the trend of quiet quitting. The benefits can include increased engagement and employees knowing exactly where they stand, but experts warn it can also lead to anxiety and turn off younger workers who favor collaboration over rivalry. Full Story: The Wall Street Journal (3/16)
Why more brands are adding Pinterest to the marketing mix Pinterest is gaining momentum with 11.9% ad growth last year that outpaced some competitors, spurred by a continued emphasis on positivity and shoppable content, plus partnerships like a data clean room with LiveRamp and special access for Dentsu clients. Still, Pinterest needs to offer better measurement tools and the ability to map purchase paths. Full Story: Digiday (tiered subscription model) (3/16)
Megamansions make price concessions to attract buyers The recent steep price reduction of a 40,000-square-foot Bel-Air megamansion is emblematic of market conditions that are prompting the highest of high-end homes to cut prices. "We talked about what price would attract buyers but still be a pill [the developers] could swallow," says listing agent Shawn Elliott of Nest Seekers International. Full Story: The Wall Street Journal (3/16)
If you're constantly thinking of negative things that happened in the past or worrying about what's going to happen in the future, you could be in a loop of overthinking that can lead to stress and burnout, writes Gregg Vanourek. Some strategies to short-circuit this loop include identifying fears at the root of your worries and avoiding potential triggers, as well as focusing on the things you can control, Vanourek writes. Full Story: Gregg Vanourek (3/13)
News from NAR
Hunt for this year's 30 Under 30 is down to the wire Out of a pool of 300 applicants, these 50 rising stars are vying to be named among the best and brightest young entrepreneurs in the real estate profession. Vote for your favorite to guarantee him or her a spot in the 2023 class of 30 Under 30. Full Story: REALTOR® Magazine (3/17)
Fair & Equitable Housing
Ohio city's rental market to be tested for affordability Cleveland's Fair Housing Board has issued a contract with the Fair Housing Center for Rights and Research to assess Lorain, Ohio's rental market for affordability and discrimination practices. Carrie Pleasants of the Fair Housing Center for Rights and Research likened the testing to "mystery shopping of the rental market." Full Story: The Chronicle-Telegram (Elyria, Ohio) (3/17)
Regional banks are reviewing their loans and liabilities, which could ultimately affect their lending activity to the commercial real estate sector and potentially limit liquidity, according to Willy Walker of Walker & Dunlop. This trend could affect commercial developers as well as home builders, CNBC's Diana Olick said. Full Story: CNBC (3/15)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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