The news product Facebook plans to announce Friday still has lots of loose ends to tie up. But participating publishers are cautiously optimistic about it.
| Publishers just can't quit Facebook. When Facebook cut off organic reach and cratered their referral traffic, everybody swore they'd learned their lesson. Everybody next learned a lot about self-sufficiency -- and themselves -- after the ill-fated pivot to video. And yet when Facebook unveils Facebook News, its latest publisher-powered product, on Friday at an invite-only event in New York, many of the industry's marquee names will be attached. Read more below. Participating publishers are cautiously optimistic about Facebook News, the news product Facebook plans to announce Friday. The broad move to consumer revenue in the publishing industry is spreading to podcasts as podcasts are pivoting to subscriptions. In this week's Rundown, we look at digital advertising's effectiveness being questioned again, while agencies are doing their best to hire people -- and starting to pay for it. As Netflix, Disney, Apple, WarnerMedia and NBCUniversal take aim at one another, genre-centric SVOD services aren’t sitting out the fight. Other things to know about The Future Leader Awards recognize the next generation of leaders in media, marketing and retail. Learn more here and submit by the early deadline on Nov. 15 for the lowest rate on entries. An emerging tool called conversational analysis is uncovering a plethora of connections between consumers’ wants, emotions — and what they’re likely to buy. Sponsored by Audience.ai. | | |
|
howdy! | Audio Anywhere | | Subscriber-only podcasts are on the rise | | Podcasts are ever so slowly pivoting to subscriptions. The broad move to consumer revenue in the publishing industry is spreading to podcasts, as publishers like Slate and The Athletic look to use the loyal audiences podcasts attract to drive paying subscribers and monetize this platform in new, non-cyclical ways beyond advertising. In other cases, podcast […] | | |
howdy! | Video Anywhere | | Direct Line Group is shifting digital ad spending to targeted TV ads | | Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it […] | | |
howdy! howdy! howdy! |
