As the threat of recession looms, more companies are improving their B2B marketing chops. Media agencies are taking notice and stepping up their efforts to serve them.
| As the threat of a global recession tightens like a coiling python, more companies are taking the precautionary step of improving their business-to-business marketing chops. That includes Horizon Media, the largest independent media agency in the business. Read more about its strategy. Additional coverage: This week's Digiday+ Future of TV Briefing recaps the first half of 2022 for the TV, streaming and digital video industry and what it may portend for the second half of the year. Agencies are more likely to post on Instagram on behalf of their clients than Facebook, Digiday+ Research found. But agencies also said the platform's brand-building value has declined. "Greenwashing" dominated public discourse at Cannes Lions this year, but trumpeting the power of tech isn't enough without human commitment. Other things to know about Just announced: Join us for the Digiday Publishing Summit in Miami from September 19-21 to hear how media companies are building and adapting their business models to address the current economic climate. Secure your passes by July 12 to receive the best rate. Generations young and old are sharing their favorite shows and movies, allowing brands to create better connections with consumers. Sponsored by WarnerMedia. Brands are leveraging digitized loyalty points, gift cards and other rewards to personalize and streamline the customer experience, encouraging loyalty. Sponsored by Blackhawk. | | |
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