What's new in social media? TikTok sets time limits New features have been rolled out by social media companies this week, including comment searching on Reddit and time limits for usage on TikTok. LinkedIn's artificial intelligence-based collaborative articles tool that matches experts to article topics to contribute their perspective, while Twitter has updated its violent speech rules. Full Story: PR Daily (3/7)
Remaining calm and composed in the face of challenging or exciting events, demonstrating empathy and being able to influence others are among the ways to improve and harness emotional intelligence, writes Tomas Chamorro-Premuzic, professor of business psychology at University College London and Columbia University and chief innovation officer at ManpowerGroup. "What matters most is not to come across as emotionally intelligent, but to learn to control and improve your personality," Chamorro-Premuzic writes. Full Story: Fast Company (tiered subscription model) (3/10)
Gen Z consumers carefully evaluate influencer messaging From Sephora employees posting about what beauty products not to buy to gaming influencers sharing about the types of chairs they don't recommend, Generation Z consumers are paying attention to the de-influencing trend on TikTok as they desire to make more intentional and sustainable purchases. As a result, brands should focus on multiple microinfluencers who present products in a more authentic manner, said Wendy Mei, corporate strategist at Playsee. Full Story: Digiday (tiered subscription model) (3/10)
Price growth, home construction continue slide This analysis by Kiplinger finds that further price givebacks will be needed this year for homebuyer demand to rebound. Housing construction, meanwhile, continues to fall. Full Story: Kiplinger (3/6)
Business Wellness
A framework for organizations to respond to tragedies Efforts from organizations that honor people affected by a public tragedy and promote unity on social media will be well-received, according to research published in PR Journal. Focus groups noted that the public wants organizations to show genuine concern, support recovery work, use compassionate images, commemorate the event and avoid messaging that promote the company. Full Story: PRSAY (3/7)
Fed tries to locate proper interest-rate guideposts Federal Reserve officials are grappling with recent economic data as they try to locate the inflation-adjusted short-term interest rate that has a neutral impact on the economy. Some analysts believe this rate -- known as R* -- has risen by a percentage point or more as a result of economic factors. Full Story: BNN Bloomberg (Canada) (3/12)
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