Hi there,

Happy Monday! Hope you had a restful and relaxing weekend.

Every year, Adweek gets to honor companies that did remarkable work in terms of business strategies and technological innovation (a more challenging year than usual for those competitors, given the Covid-19 pandemic) under our annual Hot List.

This year, we named winners in TV/Video, Publishing, Digital and Brands. Hover over the names of those specific categories to see who we selected.

In case you missed it, here are popular stories from our desk last week:

• Deepfakes At The Gas Pump Scares Up Data Privacy Awareness
• Mucinex to Release Apparel
• Facebook Shares AI-Powered Forecasts of Covid-19 Spread at the County Level in the US
• Pinterest Adds Salaam Coleman Smith to Board of Directors

Stat of the Day: Within two months of the Covid-19 crisis, The Atlantic grew its subscriber base by 70,000.

Need a break? Consider what it's going to be like to talk to Santa over Zoom.

Please send news tips to sara.jerde@adweek.com. If I don't hear from you, thanks for reading all the same. See you tomorrow.

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Latest ad targeting experiments in Chrome show how ad tech is shifting toward a decentralized system.

In the sports realm there are many winners—athletes, teams, leagues, media, and of course, brand marketers. This year, however, has tested the mettle of all sports pros. 

Join Adweek for the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19, to hear from leading sports figures on and off the field on how they successfully navigated a year of upsets and transformation, and what's in store for the year ahead. 

Early-bird passes available until 10/26. Register now.

The House of US unites diverse creators in an effort to ensure that younger voters are prepared.

Jeffree Star was the top influencer in the #BeautyTwitter report with Sprinklr, while ColourPop Cosmetics led brands in engagement.

The video is part of a follow-up campaign to viral 2011 stunt 'Take This Lollipop'.

The agency is adding video to its Premium Supply marketplace in the U.S.

Pandora's new audio trends report finds that digital listenership is being driven by smart speakers, desktop.

Karin Timpone is in, alongside former HuffPost editor in chief Lydia Polgreen.