|
| |
|
|
Hotels.com Seeks New North American Media Agency to Help It Stand Out in a Cutthroat Market CP+B and Wavemaker are the incumbents By Patrick Coffee Travel booking site Hotels.com has launched a full review of its North American media planning and buying business. It will combine the American and Canadian portions of the account, seeking a strategic advantage in the increasingly crowded reservation aggregation market. Sources note that Manhattan consultancy Ark Advisors will handle the initial stages of the review...
Read more » |
|
| |
|
| Promoted Content by GumGum | | |
|
|
| |
|
| |
|
Toys R Us Wants to Be a ‘Champion of Play’ With New Brand Positioning CMO Carla Hassan says the reinvention includes partnerships, digital ads and experiential By Kristina Monllos Toys R Us is revamping its brand positioning to tout the importance of playtime. The Wayne, New Jersey-based chain filed for bankruptcy earlier this month, but that's not the reason behind the rebrand, according to chief marketing officer Carla Hassan. "I believe that we have a beautiful brand that is in need of reinvention," said...
Read more » |
|
| |
|
