10 steps to capture the perfect professional headshot | Housing data solidifies broad market recovery | Why empathy is the key to a real customer-first strategy
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A truly customer-first approach has to be empathetic, with messaging that adds value and doesn't invasively interrupt experiences, writes Christa Carone, president of Infillion Media. "When our products and services make people's lives better, on their terms, in ways that respect their time and attention, that's when our 'customer first' claims will stand up to scrutiny," Carone writes. Full Story: SmartBrief/Marketing (3/28)
TikTok launches program to spark platform interactivity TikTok advertisers can now tap creators to launch Branded Effects via its Effect House that include interactive features such as augmented reality experiences within online marketing efforts. TikTok says all ad formats will support Branded Effects and brands will be able to control videos that appear on the effect's detail page to ensure brand safety. Full Story: Social Media Today (3/27),TechCrunch (tiered subscription model) (3/27)
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Real Estate Trends
5 emotional rules of selling inherited homes If you plan to sell inherited homes or make it a large part of your business, then you must understand the range of emotions that your clients will experience and how to respond to them appropriately. Full Story: REALTOR® Magazine/The Lounge (3/28)
Annual home price growth continues to moderate Year-over-year home price growth moderated for the ninth straight month in January, when the S&P CoreLogic Case-Shiller national home price index gained 3.8% from the prior year. Price growth was still strong in the Southeast, where Miami and Tampa posted double-digit year-over-year gains. Full Story: Reuters (3/28)
Renovated 1718 townhouse lists in Charleston Mary Lou Wertz of Maison Real Estate is the listing agent for this historic townhouse in Charleston, S.C. The property has undergone $1 million in renovations while its historical elements have been preserved. Full Story: The Wall Street Journal (3/27)
Business Wellness
How to step up safety of bank accounts with expert tips Diversification among banks and accounts, open communication with bankers, and a schedule for regular review will add a layer of protection for small businesses' money, experts say. They also say regulators' willingness to step in amid recent turmoil demonstrates short-term safety for accounts. Full Story: The Associated Press (3/28)
Fair & Equitable Housing
Construction funding key to tackling housing shortage Nancy Owens of nonprofit Evernorth calls for "a steady and sustained funding source to build more housing" as a way to meet an ongoing imbalance between supply and demand. She also calls for changes to regulations in Vermont that impede certain types of housing development. Full Story: VTDigger (Vermont) (3/28)
Legislation & Regulation
CFPB's Chopra highlights nonbank risk at CBA LIVE Consumer Financial Protection Bureau Director Rohit Chopra, speaking at CBA LIVE on Tuesday, said stronger regulation and risk management are necessary for banks and fintechs to lessen the risk of events such as the Silicon Valley Bank collapse. Chopra added: "No one really believes that there is no nonbank that could offer the same type of contagion or same type of systemic effect. A major disruption or failure of a large mortgage servicer really gives me a nightmare." Chopra also said regulators should assess the impact that social media and other rapid communications have on bank runs. Full Story: Reuters (3/28),American Banker (3/28)
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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