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How one company’s rebrand and domain name change led to SEO disaster

A once high-flying startup has laid off 80% of its employees and its survival is in doubt following a botched rebrand involving a domain name change that reportedly caused it to lose 80% of its organic Google search traffic.
 
What is customer success and how does it differ from customer service and customer experience?

Is it something new and distinctive – or just a trendy buzzword to describe an old idea?
 
Why livestreaming is a major part of Singles Day 2019

Alongside the big, impressive sales numbers, one of the major draws for this year’s Singles Day has been the livestreams.
 
Is digital advertising a lot less effective than the ad industry believes?

What if the widely accepted beliefs about digital advertising’s efficacy are dubious?
 
Seven examples of hotel content marketing campaigns

Here are some recent examples that have caught our eye, and the reasons why they work.
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Search Engine Optimisation (SEO) Best Practice Guide
The value of proper SEO cannot be overestimated. Access our guide to discover everything you need to know about search engine optimisation, whether you work for an in-house client-side team, or for an agency.
 
The Top 100 Digital Agencies 2019 Report
Access your definitive listing of the most significant digital agency players within the UK as well as the industry’s rising stars. Plus, enjoy in-depth analysis and commentary on the state of the industry, including best practice interviews and insights with marketing and industry leaders.
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