| Mitra QSR, a leading quick service restaurant franchisee running more than 500 KFC and Taco Bell locations, deployed an AI solution to help its adjustment to changing consumer habits in the time of the pandemic. Hypersonix, an AI-powered business intelligence platform with a focus on consumer commerce industries, helped Mitra QSR develop data-driven responses to a range of issues, including analysing changing customer habits, ensuring workplace safety, and aspects of personnel management. Transformation within the company has been significant during the last year. It changed to take-out only in many locations, which impacted the efficiency of drive-through lanes. It saw increased demand for bundle meals rather than individual orders and an increase in digital sales, putting pressure product availability and staff productivity. The time of day for receiving most orders changed, and there was much greater interaction with delivery services like DoorDash, Postmates and Uber Eats. The Hypersonix platform surfaced insights and recommendations in support of the large number of rapid decisions required by the changing environment. Why we care. This is a story about AI helping a non-tech business respond to a potentially crushing amount of transformation in a short amount of time. It suggests the role AI can potentially play in business management as well as in areas like personalization and engagement. | 