| | | | | How a Rogue McDonald’s Franchisee Invented the Big Mac and Changed Fast Food Forever The double-decker sandwich that sells every second By Robert Klara Jim Delligatti was frustrated. It was 1967, and Delligatti had been running a McDonald's franchise for eight years. His market was Pittsburgh, and his bread-and-butter customers--men trudging to and from the steel mills--brought huge appetites in the door. But all Delligatti had for them was a regular cheeseburger. That's when he decided to experiment a...
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| | | | | | | | Snapchat Is Growing Thanks to Older Americans, While Millennial Usage Declines Instagram is luring some younger visitors away By Sami Main Snapchat is expected to grow its U.S. audience to 70.4 million by the end of 2017, according to a new report from eMarketer. This is an increase of 14.2 percent from 2016 usage numbers. A Snapchat user, according to eMarketer, is someone who accesses the app at least once per month. While overall growth is...
Read more » | | This Creative Agency Made Poster-Sized, Bacteria-Filled Petri Dishes and Put Them in a Mall The Electric Factory Group loves to innovate, no matter the medium By Kristina Monllos The Electric Factory Group co-founder and CCO Juan Ciapessoni will tell you that you can disrupt any medium, even a traditionally static one like out-of-home posters. "All that matters is the idea, the craft and the innovation applied to the medium," explained Ciapessoni. It's not surprising that he'd point to posters: Recently the 15-year-old Montevideo,...
Read more » | | A Third of Publishers Don’t Comply With FTC Rules for Native Ads, According to MediaRadar Each year, more outlets follow the regulations By Sami Main As native ads and sponsored content become more prevalent, the FTC has increased the number of regulations to help publishers and influencers navigate what's fair to their audiences. According to a new study from MediaRadar, 37 percent of publishers are "not native compliant." While the study does say that more and more publishers every year...
Read more » | | | | | Jon Stewart Slams Trump’s ‘Lies’ and Gives the Media a Pep Talk in His Late Show Return 'It is time for you to get your groove back' By Jason Lynch For the first time since he left The Daily Show in August 2015, Jon Stewart admitted that he misses life behind a late-night desk. "Yes, I miss it!" he said during Monday night's Late Show with Stephen Colbert, after he popped up from behind Colbert's desk to chime in about Donald Trump's attacks on the...
Read more » | | Coca-Cola Wants to Use AI Bots to Create Its Ads Algorithms can already pick music and write copy By Lauren Johnson BARCELONA, SPAIN--Coca-Cola is one of the most beloved brands in the world and is known for creating some of the best work in the advertising industry. But can an AI bot replace a creative? Mariano Bosaz, the brand's global senior digital director, wants to find out. Speaking to Adweek at Mobile World Congress on Tuesday,...
Read more » | | Do Chatbots Face the Same Doomed Future as Branded Apps? Mobile World Congress panel sees challenges for marketers By Lauren Johnson BARCELONA, Spain--Chatbots may be all the buzz for brands these days, but some tech execs anticipate it will be tough for brands to create them--much like they struggled to make branded apps. During a panel at Mobile World Congress in Barcelona, execs from PayPal, Google, Adobe, Sprint and GupShup talked about how messaging apps are...
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