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How a Sweet, Simple Instagram Photo Gave Rise to a Sweeping Global Travel Brand Murad and Nataly Osmann are turning #FollowMeTo into a world of content By Lauren Johnson Little did Murad Osmann know that he would start a viral photo series when he snapped a seemingly simple picture of his then-girlfriend, Nataly, and uploaded it to Instagram while on vacation in 2011. The couple was ...
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7 Intriguing Digital Marketing Stats From the Past Week Including Instagram and WeChat's latest numbers By Christopher Heine >From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that caught our eye:
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As Publisher Reach on Facebook Goes Down, Video Is Going Way Up SocialFlow data shows surprising growth By Marty Swant Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up.
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How Brands Are Using Social Media to Make a Splash With Summer Fridays Delta, Leinenkugel and Spotify roll out efforts By Christopher Heine Google and Priceline.com surveyed 15,723 Americans last year and learned that just 8 percent take "Summer Fridays," or the privilege of getting a free day off—thanks, boss—or at least leaving ...
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A Study of TV-Related Tweets Finds Hate More Than Love Drives Viewership Canvs looked at thousands of episodes By Marty Swant Love triumphs over hate except on television.
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Facebook Is Changing Its News Feed Algorithm to Focus Less on Publishers' Content Will emphasize posts from family and friends By Marty Swant Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news.
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Tumblr Is Encouraging Millennials to Vote by Sparking Conversations About Social Issues Campaign takes on immigration, LGBT equality and more By Christine Birkner This year's election season and recent tragic events like the Orlando shooting have resulted in heated discussions around the country and on social media about issues like gun violence and LGBT equality. This ...
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