| | | | | How Agencies Everywhere Are Supporting ‘A Day Without a Woman’ Rallies, marches and campaigns galore By Katie Richards By now, the advertising industry's gender and diversity problem should come as no surprise. So it makes sense that agencies would jump on the opportunity to celebrate their female employees and their work on International Women's Day. Some women and agencies hope to make a statement about the importance of the presence of women in...
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| | | | | | | | This Ad Agency Bucked Industry Trends and Acquired a Consultancy Kansas City's Barkley bought nearby XperienceLab By Patrick Coffee Talk of ad agencies competing with consultancies is nothing new. But related conversations have only grown more intense over the past year after Deloitte acquired San Francisco shop Heat, Accenture bought London's Karmarama and consultancies started participating in traditional new business pitches. This week, independent Kansas City agency Barkley turned the popular narrative on its...
Read more » | | Blackstone Group Doubles Down on Ad Industry Investment as John Bernbach Becomes Chairman of Ai Media Former DDB president to advise the real-time marketing company By Patrick Coffee Last October, private equity firm Blackstone Group entered the digital media and marketing industry for the first time in its 30-plus year history by acquiring a minority stake in Ai Media, a search engine marketing organization that defines itself as an agency rather than an ad-tech company. This week Blackstone, whose CEO Stephen Schwarzman currently...
Read more » | | Zambezi, Promoting From Within, Becomes One of the Few Ad Agencies With a Female CEO Jean Freeman to lead the indie L.A. shop By Erik Oster Los Angeles-based independent agency Zambezi has promoted Jean Freeman to chief executive officer. This makes it one of the relatively few advertising agencies led by a woman. Outgoing CEO and co-founder Chris Raih, who made the announcement yesterday, will serve as president and lead new business efforts moving forward. "This shift is really about setting...
Read more » | | | | | Old Navy Launches ‘Hi, Fashion’ Campaign as It Moves Away From Celebrity Ads CMO Jamie Gersch explains the new direction By Katie Richards, Tim Nudd Old Navy, which has run TV ads in recent years starring actresses including Julia Louis-Dreyfus and Amy Schumer, is heading in a new direction with a brand campaign themed "Hi, Fashion" that features colorful, lighthearted, poppy vignettes in place of celebrity endorsements. The work launches today with the 30-second spot below, from agency Chandelier Creative,...
Read more » | | This Empowering Ad From United Colors of Benetton Encourages Women to Take Their Half Campaign originally debuted in India By Katie Richards United Colors of Benetton has an incredible message to share with the world for Wednesday's International Women's Day. It's asking women all over the world to unite and fight to be seen as an equal gender. The "United by Half" campaign, from Creativeland Asia, originally debuted in India on Valentine's Day. After it received an...
Read more » | | Soylent Hopes Its New Spokesbot Helps Increase Brand Awareness Outside the Tech Community Wieden + Kennedy launches new campaign centered on Trish By Patrick Coffee Before you ask, it's not made of people. Its name was inspired by the 1966 science fiction novel Make Room! Make Room! by Harry Harrison, not the Charlton Heston movie. And it's not just for software geeks. Today, meal-replacement brand Soylent begins an ambitious relaunch campaign to increase awareness outside the tech community with the...
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