| Happy Friday! Today we have Dan Drapeau, Head of Technology at Blue Fountain Media, showing us how AI empowered CDPs are bridging the gap between marketing data and true marketing intelligence. According to Dan: AI and machine learning are revolutionizing CDP analytics by giving these programs access to multiple data points, across business silos, a more accurate customer profile and effective campaign suggestions that will result in loyalty and sales are generated. Also, having experienced the economic downturns of both the 1990s and late 2000s, Wrike’s Director of International Marketing, David McGeough explores how the current COVID-19 pandemic is impacting marketing teams. He writes: With recruitment and tech spend on hold, now is as good a time as any to have existing members of the workforce re-train and upskill for the future. Skills such as demand generation and digital media will escalate, while those previously focused on field marketing or events may need to consider gaining new experience. AI in Marketing Virtual Summit We are hosting an exclusive AI in Marketing Summit (half day) on June 25 alongside IBM Watson Advertising, Adobe and Salesforce, which brings together leading experts (Brian Solis included) and innovative AI marketing technologies from around the world. The the virtual event, we will be exploring how to harness the power of AI to rapidly transform the way in which you communicate with your customers. In addition to three keynote sessions, there will also be a showcase (no sales pitches, 15 minute show and tell) of some of the leading Marketing AI technology companies as well as virtual speed networking. You can register for free using this unique link: https://virtual.clickz.com/ | 
