How AI has evolved in the marketing industry – and where it’s headed next Ben Aflalo, Product Director at Dynamic Yield, delves into the evolving role of AI in marketing and what marketers and brands should anticipate next as AI continues to reshape the industry.
ClickZ Daily: October 12, 2020 |
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| Happy Monday! Today we have Ben Aflalo, Product Director at Dynamic Yield, delving into the evolving role of AI in marketing and what marketers and brands should anticipate next as AI continues to reshape the industry. Also, ADARA’s Edward Cannon shows how identity can improve personalization, testing and brand safety across marketing channels. And finally in our latest Tech Talk Jon Earnshaw, Founder of Pi Datametrics shares how his company helps marketers understand and visualize online commercial opportunities. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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AI & Automation Ben Aflalo Ben Aflalo, Product Director at Dynamic Yield, delves into the evolving role of AI in marketing and what marketers and brands should anticipate next as AI continues to reshape the industry. |
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Data-Driven Marketing Eddie Cannon ADARA's Edward Cannon shows how identity can improve personalization, testing and brand safety across marketing channels. Read more |
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| Content & Experience ClickZ Insights from data are only precious if they are actionable and value-led. Read more |
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| Data-Driven Marketing Peter Isaacson 43% of companies named Sales & Marketing alignment as their top priority for ABM in 2020, according to new Demandbase survey. Their CMO and a member of our Advisory Board, Peter Isaacson, details all the finding from the survey. Read more |
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| Digital Marketing Brian Bell Agile and efficient marketing is key in 2020. Brands can garner better results and adapt to evolving buyer behavior by investing in omnichannel approaches. Read more |
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| Blis is your location-powered advertising & analytics partner, helping brands understand, reach and engage consumers globally. Read more |
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Advertising & Promotion Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Download now |
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| Paid Search With the advancements in natural language processing (NLP) - like Google’s BERT - search has increasingly become more and more user focused over the years. Download now |
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