How Amazon continues to win in beauty ecommerce

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How Amazon continues to win in beauty ecommerce

Beyond its well-established reputation for price, choice and convenience, how is Amazon continuing to grow sales within beauty and cosmetics, and how are beauty brands benefitting from its dominance within the category?

The paid social landscape: from TikTok growth to AI-powered buying
Paid social media strategies have continued to evolve in the past couple of years, reflecting a mix of technological advancements, shifting consumer behaviour, and the need to stand out in an increasingly crowded online space.
But what is impacting the market now? From the continuation of a volatile digital ad market to new platform investments – let’s take a look at the most important trends.

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