How Ancestry is using automation and ‘long tail’ search to grow a category Senior marketers at Ancestry explain how the genealogy site has connected with a growing contingent of budding historians to “bring their backstory to life”, using techniques like automation and the ‘long tail’ of Search marketing. A podcast series created by Marketing Week and Econsultancy, sponsored by Google.
Joining up the new customer journey in 2021 and beyond In this webinar, we will explore how brands and their agencies can identify how customers want to engage, through which channels and when. 3pm BST | 10am EGT, 28 July
The Year Ahead will provide a toolkit for success in 2022. On 18-21 October, this virtual event will welcome over 80 speakers to share their experiences and insights. Early Bird passes are now available, save £50 by getting yours today.
Ecommerce: Third-Party Marketplaces Best Practice Guide As third-party marketplaces like Amazon, Alibaba and eBay capture more consumer spend than ever before, brands need to understand what it takes to succeed on these important and competitive channels.
Quick Guide to Ecommerce This quick version of Econsultancy’s Ecommerce Best Practice Guide provides an introduction to ecommerce strategies, offering practical advice and guidance that marketers and ecommerce professionals can apply in their day-to-day roles.
