Those of us who work in the field of nanoscience know all about the uniqueness of the nanoscale. However, now that use cases for nanotechnology are ramping up across virtually all industry sectors, it's essential to take a step back and remember that ...
Nanowerk Nanotechnology Spotlight
Those of us who work in the field of nanoscience know all about the uniqueness of the nanoscale. However, now that use cases for nanotechnology are ramping up across virtually all industry sectors, it's essential to take a step back and remember that few in the business world have experience like ours. In fact, many in the C-suite may be unsure of what nanoscience is or how their businesses could benefit from it. That's a big problem - because these decision makers are not going to support nanotechnology projects that they don't fundamentally understand. We need to rise to the challenge and start helping business leaders appreciate the distinctiveness and enormous potential of this rapidly evolving field. • Email to a friend • |
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