Econsultancy
Top Story

How are brands and social media platforms tackling trolls?

Online trolling can be a persistent and toxic problem for influencers and media personalities who are in the spotlight. A new documentary, multiple petitions, and calls from high-profile names have recently brought the issue to public attention.

But just whose responsibility is it, and what can be done about trolling? Nikki Gilliland explores the steps being taken by social media platforms and brands to combat the problem and protect influencers.

Report: Influencer Marketing 2020
 
Amazon has never been bigger – but now might be the perfect time for others to pounce

Amazon’s online retail dominance has never been greater, sparking growing concerns about its business practices. But is it possible that the company is actually starting to falter in ways that other businesses can take advantage of? Patricio Robles explains how.
 
5 examples of quirky KFC marketing campaigns in Asia

Most marketers are familiar with KFC’s hilarious and well-publicized campaigns in the UK and the US, but does the brand have the same whimsical personality in Asia? Read Jeff Rajeck's round-up of five quirky marketing examples from KFC in Asia, or browse more of our APAC coverage.
More from the blog
Featured Reports
Digital Transformation Monthly – September 2019
Digital Transformation Monthly offers a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital trends.
 
Short Guide to: Mobile Marketing Best Practice
Econsultancy's new Short Guides offer digestible versions of our comprehensive reports - ideal for when you need the insight but are short on time. In this short guide we'll cover three key themes to help you deliver better mobile experiences for your customers and improve the performance of your mobile marketing activity.
View all research
 
Get on the fast track to digital know-how

Get a boost of fresh thinking and sharpen your digital skills with our newly updated Fast Track to Digital Marketing Online.
Aligning with the C-Suite:
A CMO's Playbook for Securing Buy-in


Join Econsultancy and Sitecore for this enlightening webinar exploring one of marketing's toughest challenges — getting executive buy-in for your digital transformation. Based on interviews with CMOs, CEOs, CIO, CFOs and Heads of Sales, our research tells us that although over 40% of CMOs are responsible for leading successful digital transformation initiatives within their organization, they lack buying power. We’ll discuss how CMOs can do a better job at speaking the language of their executive counterparts to show what’s in it for them.
Register Now
 
Training
Fast Track: Agile Digital Project Management
London, October 1
Fast Track: Digital Marketing
London, October 2
Masterclass: Advanced Digital Marketing (3 Days)
London, October 29
View all courses
Latest Jobs
EMR
PR Manager
EMR
SEO Manager
Department for Transport
Digital Content and Community Manager
EMR
Senior Marketing Manager
View all jobs
   
Contact us
Econsultancy London
Wells Point, 79 Wells Street,
London, W1T 3QN, UK
 ‌ +44 20 7970 4322
 ‌  Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
 ‌ +1 212 971-0630
 ‌  Econsultancy Singapore
International Plaza
10 Anson Road, #36-01
Singapore, 079903
 ‌ +65 6909 9510
 
About this Newsletter
Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.
Unsubscribe
You are receiving this email to newsletter@newslettercollector.com as you are opted in to receive the Econsultancy Pulse. You can change your email settings or unsubscribe from the Econsultancy Pulse.

Econsultancy is part of Xeim Limited, part of the Centaur Media plc group.
Registered in England and Wales with number 5243851.
Registered office at Wells Point, 79 Wells Street, London W1T 3QN.
Copyright © 2019 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved.
Useful links
Advertise    |    Manage Profile    |    Upgrade Subscription