Online trolling can be a persistent and toxic problem for influencers and media personalities who are in the spotlight. A new documentary, multiple petitions, and calls from high-profile names have recently brought the issue to public attention.
But just whose responsibility is it, and what can be done about trolling? Nikki Gilliland explores the steps being taken by social media platforms and brands to combat the problem and protect influencers.
Amazon’s online retail dominance has never been greater, sparking growing concerns about its business practices. But is it possible that the company is actually starting to falter in ways that other businesses can take advantage of? Patricio Robles explains how.
Most marketers are familiar with KFC’s hilarious and well-publicized campaigns in the UK and the US, but does the brand have the same whimsical personality in Asia? Read Jeff Rajeck's round-up of five quirky marketing examples from KFC in Asia, or browse more of our APAC coverage.
Digital Transformation Monthly – September 2019 Digital Transformation Monthly offers a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital trends.
Short Guide to: Mobile Marketing Best Practice Econsultancy's new Short Guides offer digestible versions of our comprehensive reports - ideal for when you need the insight but are short on time. In this short guide we'll cover three key themes to help you deliver better mobile experiences for your customers and improve the performance of your mobile marketing activity.
Join Econsultancy and Sitecore for this enlightening webinar exploring one of marketing's toughest challenges — getting executive buy-in for your digital transformation. Based on interviews with CMOs, CEOs, CIO, CFOs and Heads of Sales, our research tells us that although over 40% of CMOs are responsible for leading successful digital transformation initiatives within their organization, they lack buying power. We’ll discuss how CMOs can do a better job at speaking the language of their executive counterparts to show what’s in it for them.