How are luxury brands connecting with new audiences on social media?
Many luxury sectors, including cars and clothing, are currently experiencing a slowdown. At the same time, the continued rise of Gen Z as tastemakers and consumers who may in fact spend more on luxury than any generation before them is changing the game and offering new opportunities.
How can luxury brands modernise and remain relevant to new audiences without compromising their traditional image and style? We look at how three brands have tackled that challenge in different ways, from chaotic content to untraceable songs and educational storytelling. |
“We’ve lost the essence of ‘less is more’” - How keeping things simple and embedding capability can combat marketing burnout
“We’ve lost the essence of ‘less is more’” - How keeping things simple and embedding capability can combat marketing burnout
“As an industry, marketing is having a bit of an identity crisis,” says Katie Martin, Senior Marketing Excellence Manager at Specsavers. “It’s anchored in the need to ‘do more with less’ but I think we’ve lost the essence of ‘less is more’.”
With demands on marketers increasing exponentially and many marketers reporting exhaustion, overwhelm, and a feeling of being undervalued, how can organisations counteract burnout and demotivation among their teams? Expert panellists at Econsultancy’s Capability Leaders Forum share their advice - from tapping into in-person connec |
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