How AWS is driving Amazon's ads business

Also: Where will marketers take ChatGPT? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Amazon’s ascendancy on Madison Avenue has been clear for some time. Still, the extent of its ambitions was laid bare when it started to explicitly state its media revenues last year.

February 03, 2023

How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue Amazon's ascendancy on Madison Avenue has been clear for some time. Still, the extent of its ambitions was laid bare when it started to explicitly state its media revenues last year. Additional coverage: Companies are setting their sights past OpenAI's free version and integrating their own data sets for new ads, bots and idea generators. Digiday reached out to four experts to figure out how brands' spending in the metaverse might change as they tighten the purse straps in preparation for a recession. Here are some of the biggest takeaways. Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend. Other things to know about Video advertising platforms are helping brands ensure ads are safe while taking campaign performance and audience makeup into account. Produced in partnership with Marketecture. While it’s critical to safeguard consumer privacy and stay in compliance with ever-changing laws, publishers must also protect their ability to earn revenue. Sponsored by Sovrn. Industry benchmarks no longer reflect advertisers evolving environments, leading marketing teams to seek out new approaches for keeping a pulse on campaign performance. Sponsored by DISQO. Top Stories Ivy Liu Marketing on Platforms How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue Amazon’s ascendancy on Madison Avenue has been clear for some time. Still, the extent of its ambitions was laid bare when it started to explicitly state its media revenues last year. howdy! Beyond Ads Marketers move beyond the basics of ChatGPT with new tools Companies are setting their sights past OpenAI’s free version and integrating their own data sets for new ads, bots and idea generators. Sponsored by GeoEdge How publishers are protecting audiences and the reader experience Reinforcing trust is crucial for publishers, but as clickbait ads find their way onto sites, they’re alienating audiences and damaging site metrics. Advertisement howdy! Gaming & Esports How the recession could impact brands' metaverse spending Digiday reached out to four experts to figure out how brands’ spending in the metaverse might change as they tighten the purse straps in preparation for a recession. Here are some of the biggest takeaways. Sponsored by TheViewPoint How publishers are tackling CTV challenges with SSPs Download this publisher guide to learn how advertisers are running successful CTV campaigns with SSPs. howdy! Experimental Channels Why advertisers are still making space for experimental budgets even with economic uncertainty Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend. Advertisement Sponsored by Marketecture How brand suitability platforms are helping brands improve video performance Video advertising platforms are helping brands ensure ads are safe while taking campaign performance and audience makeup into account. howdy! The Programmatic Marketer 'A shift in the marketplace': Media agencies' influence over programmatic is growing The big media agencies are asking ad tech vendors to create tools they can use themselves to separate the wheat from the chaff in the open auction. howdy! Marketing on Platforms In the platforms' arms race for creators, YouTube Shorts splashes the cash The platform has lowered the eligibility threshold to earn from its Partner Program, meaning more creators can take advantage of its Shorts rev share deal All Latest Stories

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