Independent online beauty retailer Beauty Bay has unveiled a new website aimed at positioning itself as a ‘digital-first’ brand, and appealing to a younger generation of consumers. Nikki Gilliland breaks down the finer points of how the website integrates content, commerce and UX. Read more.
The path to purchase or conversion is no longer linear, which presents a significant challenge for marketers aiming to create a consistent customer experience. Customer journey mapping can be a valuable tool – read four reasons why or dig into our full report, The Business Case for Customer Journey Mapping.
Greg Coleman led Yahoo!’s global sales from 2001 to 2007 and was formerly president of The Huffington Post and of adtech company Criteo. Now the chairman of the board at AI-driven ad platform LoopMe, Coleman gives us an insight into his day-to-day work, and gives his advice for marketers trying to rationalise their adtech. Read more.
Digital Transformation Monthly – August 2019 Access the latest edition of the Digital Transformation Monthly for a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital trends.
B2B Content Marketing Best Practice Guide This report looks at all stages of the content marketing process, offering best practice advice from experts in the field. The findings are useful to a broad range of B2B marketers in organisations of different sizes, providing practical advice to help make the most of their content marketing programme.
We're excited to announce that the brand-new version of our most popular online course, Fast Track to Digital Marketing is now available to all Econsultancy subscribers. Get up-to-speed with all things digital. Over 12 engaging video modules, Fast Track provides you with the latest knowledge, insight and best practice on all the core digital disciplines. Learn more about the course and subscribe to access it now.
