Black Friday through Cyber Monday numbers are now in, with more than 196.7 million shoppers flocking back to stores and hunting for deals online, according to the National Retail Federation (NRF) and Prosper Insights & Analytics.
But despite the record number of shoppers and total sales, the holiday season is far from over. And that means retailers and brands can still take plenty of lessons from the peak weekend and apply them to the rest of the year—as well as more seasonal surges in 2023.
According to connected supply chain platform e2open, merchants have a golden opportunity to navigate through the current supply chain constraints and ongoing volatility in product demand. But it’s going to take work across inventory planning, product visibility, brand-supplier collaboration and omnichannel fulfillment to stay ahead of the game.
Next week, on Tuesday, Dec. 6, 11 am ET, watch this webinar to learn more about:- What holiday data means for the months and year ahead
- Driving demand and increasing revenue across your entire channel
- Leveraging AI-driven data to improve planning accuracy
- Gaining deeper visibility to identify supply and inventory shortages and misaligned allocation
- Leveraging omnichannel parcel fulfillment strategies for year-round success
- Keeping ahead of disruptions with risk alert dashboards
Speakers:- Lori Harner, AVP, Product Marketing, e2open
- Gary Barraco, AVP, Product Marketing, e2open
- Nicole Leinbach, Founder and Publisher, RetailMinded.com
- Glenn Taylor, Business Editor, Sourcing Journal (moderator)
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