howdy! | media transparency | | | | The Washington Post’s strategic goal isn’t just to provide ad-targeting options for clients that want to wean themselves off reliance on third-party cookies, but to widen other publishers’ ability to compete with the big tech platforms. | | |
| Sponsored by zoovu | | | | Online consumers still crave the personal, human experiences they’re used to in stores to help them find the perfect product — so how can brands best provide that desired customer service? | | |
howdy! | Marketing on Platforms | | | | Figuring out the best way to rejigger the marketing mix continues to be a challenge. But for marketers, in some ways, everything old is new again: Many are moving away from relying so heavily on Facebook and Instagram and reconsidering TV. Here is a sampling of what brand marketers, gathered in Napa, California this week, say their biggest challenges are. | | |
| Sponsored by Kenshoo | | | | Search practitioners now have a broad choice of tools to drive performance. Some use the “native” tools offered directly by search engines, while some use third-party platforms. In a comprehensive new State of the Industry report, we surveyed practitioners to discover how they rate the value and performance of the search industry’s offerings. | | |
howdy! | Modern Retail | | | | Amazon’s algorithms always favor high sell-through rates, consistent ad spend and low returns, but Prime Day sees the peak of those algorithmic preferences as Amazon is expected to bring in $6.1 billion in sales on July 15 and 16, according to marketing platform IgnitionOne. That increase in customer sales and traffic means that Amazon’s ability to both boost and diminish a brand’s performance will be on clear display. And this year, more than in years’ past, Amazon is pushing both first-party sales and exclusive products. | | |
| Sponsored by Xandr | | | | Every year some of the biggest names in the ad industry take the stage at Cannes Lions — the international festival for creativity — to share insights, inspiration and learnings, and 2019 was no exception. | | |
howdy! | Agency Culture | | | | Younger employees are reporting cases of burnout. Agencies need to not only foster an environment where those employees feel comfortable reporting burnout but check in with employees, as doing so can help stop the spread of burnout throughout the agency. | | |
howdy! | Modern Retail | | | | Direct-to-consumer health care brands are starting to grow up, but still face an uncertain road ahead as some doctors express concern about the rapid growth of telemedicine. Companies like Ro and Hims, which got their starts selling generic erectile dysfunction and hair loss medication respectively direct-to-consumer, have now grown to encompass multiple brands |
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