How brands are creating communities and cultural moments on TikTok TikTok offers a new opportunity for brands. But according to their West Coast lead for global business solutions, realness and authenticity are what really gets users engaged.
ClickZ Daily: September 3, 2020 |
|
|
| Hello! TikTok offers a new opportunity for brands. But according to their West Coast lead for global business solutions, realness and authenticity are what really gets users engaged. In short, TikTok is not about advertising or commerce messaging. But it absolutely can be a place where people and brands can engage meaningfully via their content or by contributing to hashtags that are already established. Also Arthur Mamedov, COO of TheSoul Publishing, asserts that we’re in the midst of pivot to video 2.0, and why this time it will be a positive move forward for the digital media ecosystem, driving much needed innovation quickly. And finally, our latest Tech Talk features BlueConic, a leading customer data platform (CDP) that centralizes all your first-party data, helps you overcome silos, and create individualized experiences in every stage of a customer’s lifecycle. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
|
Digital Marketing Luke Richards TikTok offers a new opportunity for brands. But according to their West Coast lead for global business solutions, realness and authenticity are what really gets users engaged. |
|
|
|
Digital Marketing Arthur Mamedov Arthur Mamedov, COO of TheSoul Publishing, asserts that we’re in the midst of pivot to video 2.0, and why this time it will be a positive move forward for the digital media ecosystem, driving much needed innovation quickly. Read more |
|
| Data Michael McManus First-party data is the future of marketing, an indispensable resource that brands need for success. BlueConic, Inc.'s Tech Talk showcases key points to help you get started. Read more |
|
| Digital Advertising Jacqueline Dooley We unpack Comscore’s latest State of OTT Report which looks at OTT consumption trends since March 2020 including COVID-19’s impact, device usage, and top streaming services. Read more |
|
| Analyzing Customer Data Ankit Oberoi As advertisers turn to alternate strategies to replace third-party cookies, AdPushup’s Ankit Oberoi looks at how publishers can use first-party data to grow revenue and engagement. Read more |
|
|
|
Data OnCrawl is a technical SEO platform that combines your content, log files and search data at scale to open Google’s black box and help you make smarter SEO decisions. It is currently the fastest growing player on the market, recognized three years (2017, 2018, 2019) in a row as the best SEO tool in Europe, and 2019 US Best SEO Tool. Read more |
|
|
|
Analytics With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies is that this wave of functional in-housing isn’t ending brands’ relationships with agencies— it’s revolutionizing them. Download now |
|
| Content Marketing The COVID-19 pandemic has changed the world as we know it, and businesses have had to reexamine their present work structures, budgets, and strategies. Download now |
|
|
|
This email was sent to newsletter@newslettercollector.com as a subscriber of ClickZ.
You are currently opted in to receive the ClickZ Daily Newsletter.
You can update your details and subscription preferences here.
Or if you no longer wish to receive these emails you may unsubscribe here.
