Video has proven an increasingly valuable medium for marketers in recent years, and is only becoming more important as the Covid-19 pandemic drives up the screen time of millions around the world.
When it comes to retaining and reconverting existing customers, it pays to give them the tailored experience they deserve, rather than treating them like one of the crowd every time they come back to your website.
AI, Machine Learning and Predictive Analytics Best Practice Guide A practical and useful guide that comprehensively covers the key areas involved in the application of AI/ML and predictive analytics to augment marketing practice and enhance customer experience.
The Fundamentals of Modern Marketing Mindset What is mindset and what is a ‘modern marketing mindset’? What is the relationship between mindset and individual performance? How can mindset underpin career success and broader organisation success?
To get your business ready for next year, now is the perfect time for you and your team to build digital, marketing and ecommerce skills and capabilities. Whether you need to close digital skills gaps, support your strategic decisions or need instant access to best practice, data and the latest trends, we’ve got you covered.
Discover what steps you can take to make the most of the ecommerce boom as we explore how to adapt to the opportunities and challenges that lie ahead. Early Bird passes are available now.
